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    Winn-Dixie Stores has split with agency Cramer-Krasselt, Chicago. VML, Kansas City, Mo., has been assigned advertising responsibilities.
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    eiStream Inc., a Business Process Management solution, has hired Temerlin McClain Interactive for various online duties. The agency beat out Tribal DDB; Ideas 4 of Fort Meyers, Florida; Auragen of Rochester, New York; Click Here of Dallas; and Logical Solutions of Mobile, Alabama for the win. TM Interactive's first assignment will be to redesign and unify eiStream's corporate Web presence and implement a content management system that is easy to use for its global offices.
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    The Richards Group of Dallas has been awarded Red Lobster's ad account. The agency competed against Grey Worldwide, New York and Euro RSCG Tatham Partners, Chicago.
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    Old Navy has narrowed its review to three agencies: RSCG MVBMS, New York; J. Walter Thompson, New York; and Deutsch, Los Angeles. Berlin Cameron/Red Cell, New York, and Arnold, Boston were cut from the review.
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    Castle Brands Inc., previously known as the Great Spirits Company, has selected Fathom Communications, a New York-based integrated marketing agency, to handle its spirits portfolio with initial efforts on Boru Vodka. Fathom Communications will develop an integrated communications and marketing program for Boru Vodka.
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    The Los Angeles office of Horizon Media will handle the media buying for Breast Cancer 3-Day, a national series of events to help fund breast cancer research and patient support programs. The Los Angeles office of BBFM, Inc. was awarded creative duties and media planning chores. The account includes television, radio, out-of-home, print ads and a variety of collateral material.
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    Organic Inc. was the incumbent chosen by the Chrysler Group, the North American arm of DaimlerChrysler, to continue as its Interactive agency of record for its brand websites — Jeep.com, Dodge.com, and Chrysler.com. Organic was also awarded the creative portion of all Jeep, Dodge and Chrysler dealer websites. Organic has been the Chrysler Group's agency of record since 1999.
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    Arnold Worldwide has been selected by Tyson Foods as its agency of record. DDB Worldwide, Chicago previously handled the account.
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    PetsMart has begun a review for its creative account. Select Resources International, Santa Monica, Calif., is conducting the review.
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    Creative duties for Nasonex have been awarded to BBDO New York. The agency beat out Saatchi & Saatchi, New York, and incumbent Quantum Group, Parsippany, N.J., for the win.
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