by on Mar 8, 12:00 AM
General Nutrition Centers Inc. has selected independent Cramer-Krasselt/Midwest as its agency of record. The account is estimated at $20 million. C-K will handle all brand planning and advertising.
by on Mar 8, 12:00 AM
The Ritz-Carlton Hotel Co. L.L.C. has begun a nationwide search for a new advertising agency. Sawyer, Riley, Compton, The Ritz-Carlton agency of record, will remain on the account through the end of 2004. The Ritz-Carlton account bills between $10 million - 15 million annually.
by on Mar 8, 12:00 AM
Earthlink has parted ways with its agency, Leo Burnett USA, Chicago, and has opened up a review for a new creative agency.
by on Mar 1, 12:00 AM
Bandai America Incorporated has named Ryan Partnership as its promotion-marketing agency of record. The account will be handled out of the company's Los Angeles office.
by on Mar 1, 12:00 AM
Bigfoot Interactive has added Arthur Frommer's Budget Travel and Domino's Pizza to its client list. The marketers will use Bigfoot Interactive's delivery optimization services to manage their online customer campaigns.
by on Mar 1, 12:00 AM
Without a review, BBDO New York and OMD won creative and media duties respectively for DIRECTV. Deutsch, Los Angeles previously handled creative and MediaVest handled media duties. Responsibilities cover TV, radio, print, direct response and more, on both a national and local basis. The budget is estimated at $115 million.
by on Mar 1, 12:00 AM
Kirshenbaum Bond & Partners has been tapped to handle the estimated $25 million Edward Jones creative account. The agency beat out Euro RSCG Tatham, Chicago, and Richards Group, Dallas, for the win.
by on Mar 1, 12:00 AM
The Cellular Telecommunications & Internet Association is looking for an agency.
by on Mar 1, 12:00 AM
Circuit City has opened a review for its general ad account. Incumbent Foote Cone & Belding, Chicago, has been invited to defend the account.
by on Mar 1, 12:00 AM
Timberland and its agency of record, Fallon, New York, have parted ways.