by on Feb 23, 12:00 AM
TiVo has named San Francisco agency Grant, Scott & Hurley to handle its estimated $10 to $12 million consumer advertising account.
by on Feb 23, 12:00 AM
Pittsburgh-based Smith Brothers Advertising LP has been named agency of record for Delaware North Companies, a service, gaming and resort operator based in Buffalo, New York. The campaign will include radio, outdoor, print, and on-premise promotions.
by on Feb 23, 12:00 AM
Eastern Bank, a Boston-based commercial bank, has named Mullen as its agency of record. The integrated campaign will launch within the next several weeks and include TV, print, radio, outdoor, direct mail, and interactive.
by on Feb 23, 12:00 AM
PGR Media has won the Sperry Top-Sider account. Sperry Top-Sider specializes in water performance based footwear. In addition, PGR will handle media strategy, planning, and buying for Northeast restaurants, Bertucci's.
by on Feb 23, 12:00 AM
HSBC Group has cut Publicis Groupe from its estimated $600 million review.
by on Feb 23, 12:00 AM
ProAd has been named agency of record for Exquisite Arts Gallery.
by on Feb 23, 12:00 AM
Enterprise Rent-A-Car has moved its media planning and buying account, originally handled by MediaVest, over to PHD.
by on Feb 23, 12:00 AM
Hill, Holliday has also been named agency of record for Cleveland Clinic Florida in Weston, FL. The account will be handled out of agency's Miami Beach office, and will include general market and Hispanic advertising. The decision came after an informal review, and annual billings are undisclosed.
by on Feb 23, 12:00 AM
Incumbent Initiative Media has won AOL's estimated $200 million offline media business account. The agency beat out Carat for the win.
by on Feb 23, 12:00 AM
Hill, Holliday has been charged with handling the media planning and buying account for Bob’s Stores. Billings were undisclosed, and media was most recently handled in-house.