PGR Media has won the Sperry Top-Sider account. Sperry Top-Sider specializes in water performance based footwear. In addition, PGR will handle media strategy, planning, and buying for Northeast restaurants, Bertucci's.

Eastern Bank, a Boston-based commercial bank, has named Mullen as its agency of record. The integrated campaign will launch within the next several weeks and include TV, print, radio, outdoor, direct mail, and interactive.

Pittsburgh-based Smith Brothers Advertising LP has been named agency of record for Delaware North Companies, a service, gaming and resort operator based in Buffalo, New York. The campaign will include radio, outdoor, print, and on-premise promotions.

TiVo has named San Francisco agency Grant, Scott & Hurley to handle its estimated $10 to $12 million consumer advertising account.

Bank of America Corp. has parted ways with Carol H. Williams Advertising, its African-American agency of record.

Tubby's Sub Shops has hired Shirley/Hutchinson Creative Works, Tampa, Florida as its agency of record. The agency created a radio commercial and new jingle for Tubby's, both of which began airing in January. The agency is currently producing a TV commercial for Tubby's that will begin airing in March.

Old Navy has opened a review for an agency to handle creative chores. Pile & Co. of Boston, MA is conducting the search.

Arnold will hold on to creative duties for the Fidelity Investments account. The agency beat out TBWA\Chiat\Day and BBDO, both New York, and McKinney + Silver, Raleigh, N.C.

Connecticut's Foxwoods Resort Casino has narrowed its search for a creative agency down to two: the Boston office of Arnold Worldwide and the New York office of The Kaplan Thaler Group. Bartle Bogle Hegarty and Wieden + Kennedy withdrew from Foxwoods' ad review process.

Nutraceutical research and development company NutraCea has hired Adelman Communications Inc. to design and execute a national media relations campaign for the company. The goal of the media campaign will be to increase consumers' and healthcare professionals' awareness of the health benefits of NutraCea's nutraceutical products.