by on Feb 9, 12:00 AM
KozyTimes, a manufacturer of leisure products for backyard, camping, and RV lifestyles, has selected ABOVE ALL PRODUCTIONS as its agency of record to market is KozyTimes Portable Fireplace. ABOVE ALL has developed a multi-tiered plan designed to market KozyTimes to consumers at lifestyle events; RV parks and campgrounds; affinity groups and premium catalogues; and retail chains.
by on Feb 9, 12:00 AM
Starcom has pulled out of America Online's $200 million offline media account pitch, citing a potential conflict with another one of the agency's clients, Walt Disney Co. Carat and Initiative Media are the remaining agencies in contention.
by on Feb 9, 12:00 AM
Horizon Media has been awarded all media planning and buying responsibilities for KNBC-TV, NBC’s owned and operated station. Since 1998, Horizon’s West Coast office has been working with KNBC, buying mostly spot radio, and sharing media responsibilities with Initiative Media and Revolution Media. The account will continue to be serviced out of Horizon’s West Coast office.
by on Feb 9, 12:00 AM
Nutraceutical research and development company NutraCea has hired Adelman Communications Inc. to design and execute a national media relations campaign for the company. The goal of the media campaign will be to increase consumers' and healthcare professionals' awareness of the health benefits of NutraCea's nutraceutical products.
by on Feb 2, 12:00 AM
South African Tourism has selected Mediaedge:cia (MEC) and South Africa-based group specialist company, Nota Bene, as its global communications partners, awarding them its planning and buying accounts. Nota Bene will handle the Communication Channel Strategy, while the media planning and buying will be coordinated by MEC South Africa.
by on Feb 2, 12:00 AM
Wise Foods has selected Maddock Douglas for branding, packaging and advertising for the company's snack food line and new products in development.
by on Feb 2, 12:00 AM
Los Angeles Convention and Visitors Bureau has selected MAYO Communications, Los Angeles as its agency of record for media relations for the upcoming Travel Industry Association of America annual conference.
by on Feb 2, 12:00 AM
Van Gogh Vodka's estimated $2 million account was awarded to Black Lab, Santa Monica, Calif.
by on Feb 2, 12:00 AM
Sara Lee Foods announced today it has selected TBWA\Chiat\Day as its agency of record for the Ball Park and Jimmy Dean brands. The assignment includes marketing strategy, branding and national consumer advertising for both brands.
by on Feb 2, 12:00 AM
Hill, Holliday has been named agency of record for EMC Corporation. The agency will be responsible for creating business-to-business brand advertising.