by on Mar 27, 3:45 PM
Del Taco has awarded its media buying and planning account, valued at $15 million, to Palisades Media Group.
by on Mar 27, 3:45 PM
Erwin-Penland has picked up media planning and buying duties for Culligan, a provider of water treatment products. The multi-million dollar account consists of print, radio, TV, and direct mail planning and buying chores.
by on Mar 27, 3:45 PM
La Comunidad, Miami, has been named agency of record for Rémy Martin Cognac. The account is valued at $5 million.
by on Mar 27, 3:45 PM
CBS has awarded its $130 million media account covering CBS Television Network and Showtime Networks to Initiative following a review. The agency will handle national advertising planning and buying duties for TV, radio, print and online. Initiative bested OMD and incumbent Carat.
by on Mar 27, 3:45 PM
McCann Erickson has picked up an estimated $200 million in business from Hewlett-Packard, specifically from HP's personal systems group. Publicis Worldwide previously handled the work.
by on Mar 27, 3:45 PM
Doner has been awarded American Equity Mortgage's estimated $40 million advertising account. The agency will handle media planning and buying, along with strategic and creative advertising.
by on Mar 27, 3:45 PM
HBO has moved its $60 million media planning and buying account to PHD. OMD previously handled the work.
by on Mar 27, 3:45 PM
Jay Advertising has been named agency of record for Oneida flatware. The agency will handle brand development, advertising, media, production and Internet marketing services. Spending was not released.
by on Mar 20, 3:46 PM
Dow Chemical has consolidated its $30 million advertising and marketing account at a group of IPG agencies that includes Foote Cone & Belding and Golin/Harris.
by on Mar 20, 3:46 PM
WhiteSpace, a division of kirshenbaum bond + partners, has been awarded a strategic branding assignment from Macy's Corporate Marketing, the marketing division of Macy's.