• Del Taco - Palisades Media Group
    Del Taco has awarded its media buying and planning account, valued at $15 million, to Palisades Media Group.
  • Erwin-Penland - Culligan
    Erwin-Penland has picked up media planning and buying duties for Culligan, a provider of water treatment products. The multi-million dollar account consists of print, radio, TV, and direct mail planning and buying chores.
  • Rémy Martin - La Comunidad
    La Comunidad, Miami, has been named agency of record for Rémy Martin Cognac. The account is valued at $5 million.
  • CBS - Initiative
    CBS has awarded its $130 million media account covering CBS Television Network and Showtime Networks to Initiative following a review. The agency will handle national advertising planning and buying duties for TV, radio, print and online. Initiative bested OMD and incumbent Carat.
  • McCann Erickson - Hewlett-Packard
    McCann Erickson has picked up an estimated $200 million in business from Hewlett-Packard, specifically from HP's personal systems group. Publicis Worldwide previously handled the work.
  • Doner - American Equity Mortgage
    Doner has been awarded American Equity Mortgage's estimated $40 million advertising account. The agency will handle media planning and buying, along with strategic and creative advertising.
  • HBO - PHD
    HBO has moved its $60 million media planning and buying account to PHD. OMD previously handled the work.
  • Jay Advertising - Oneida
    Jay Advertising has been named agency of record for Oneida flatware. The agency will handle brand development, advertising, media, production and Internet marketing services. Spending was not released.
  • Dow Chemical
    Dow Chemical has consolidated its $30 million advertising and marketing account at a group of IPG agencies that includes Foote Cone & Belding and Golin/Harris.
  • WhiteSpace - Macy's
    WhiteSpace, a division of kirshenbaum bond + partners, has been awarded a strategic branding assignment from Macy's Corporate Marketing, the marketing division of Macy's.
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