Jay Advertising has been named agency of record for Oneida flatware. The agency will handle brand development, advertising, media, production and Internet marketing services. Spending was not released.

HBO has moved its $60 million media planning and buying account to PHD. OMD previously handled the work.

Doner has been awarded American Equity Mortgage's estimated $40 million advertising account. The agency will handle media planning and buying, along with strategic and creative advertising.

McCann Erickson has picked up an estimated $200 million in business from Hewlett-Packard, specifically from HP's personal systems group. Publicis Worldwide previously handled the work.

CBS has awarded its $130 million media account covering CBS Television Network and Showtime Networks to Initiative following a review. The agency will handle national advertising planning and buying duties for TV, radio, print and online. Initiative bested OMD and incumbent Carat.

La Comunidad, Miami, has been named agency of record for Rémy Martin Cognac. The account is valued at $5 million.

Erwin-Penland has picked up media planning and buying duties for Culligan, a provider of water treatment products. The multi-million dollar account consists of print, radio, TV, and direct mail planning and buying chores.

Del Taco has awarded its media buying and planning account, valued at $15 million, to Palisades Media Group.

Universal Studios Hollywood has placed its $7 million advertising account in review. The Cimarron Group currently handles the work and will defend the account against davidandgoliath, Secret Weapon Marketing and BBDO Worldwide.

Sara Lee has placed its Hillshire Farms and Sara Lee deli and bakery brands in review in an effort to consolidate creative duties. The accounts have a combined estimate of $60 million. Element 79 and Publicis currently handle the work and will compete against TBWA/Chiat/Day for the accounts.