WONGDOODY has been selected to handle national and regional print advertising, promotions, design and branding for Red Lion Hotels. The account is estimated at $5 million. ISM Advertising in Boston previously handled the account. Creative launches in the summer.
Timex has awarded PHD its media buying and planning account, valued at $12 million. The Media Kitchen previously handled the work.
Cramer-Krasselt has been awarded marketing communications work for KeyBank, estimated at $35 million. Northlich and GSW Worldwide, previously split account duties.
Minor league baseball team the Joliet Jackhammers has named Esrock Partners as its advertising and promotional agency.
Inverness Medical Innovations has selected Amalgamated as the global agency of record for its Clearblue Easy brand. The agency is charged with repositioning the brand across all markets where Clearblue products are sold. The account is valued at $10 million. Global TV and print ads will launch this summer and introduce a new Clearblue Easy product. The agency bested Mother for the work. RJ Palmer will be handling media chores.
B.F. Goodrich has narrowed the number of agencies competing for its $20 million advertising account down to three: The Martin Agency, Carmichael Lynch, and The Richards Group.
Sara Lee has placed its Hillshire Farms and Sara Lee deli and bakery brands in review in an effort to consolidate creative duties. The accounts have a combined estimate of $60 million. Element 79 and Publicis currently handle the work and will compete against TBWA/Chiat/Day for the accounts.
Universal Studios Hollywood has placed its $7 million advertising account in review. The Cimarron Group currently handles the work and will defend the account against davidandgoliath, Secret Weapon Marketing and BBDO Worldwide.
Wunderman New York has been awarded a multimedia campaign assignment by The Wall Street Journal. The assignment consists of DRTV spots and Web advertising slated to launch in the first quarter of '06. Mediaedge:CIA will handle the media buying. The account is estimated at $1 million.
Sprint Nextel has consolidated its whopping $745 million media buying and planning work at MindShare. Starcom handled media duties for Sprint prior to its merger with Nextel.