by on Mar 20, 3:46 PM
B.F. Goodrich has narrowed the number of agencies competing for its $20 million advertising account down to three: The Martin Agency, Carmichael Lynch, and The Richards Group.
by on Mar 20, 3:46 PM
Inverness Medical Innovations has selected Amalgamated as the global agency of record for its Clearblue Easy brand. The agency is charged with repositioning the brand across all markets where Clearblue products are sold. The account is valued at $10 million. Global TV and print ads will launch this summer and introduce a new Clearblue Easy product. The agency bested Mother for the work. RJ Palmer will be handling media chores.
by on Mar 20, 3:46 PM
Minor league baseball team the Joliet Jackhammers has named Esrock Partners as its advertising and promotional agency.
by on Mar 20, 3:46 PM
Cramer-Krasselt has been awarded marketing communications work for KeyBank, estimated at $35 million. Northlich and GSW Worldwide, previously split account duties.
by on Mar 20, 3:46 PM
Timex has awarded PHD its media buying and planning account, valued at $12 million. The Media Kitchen previously handled the work.
by on Mar 20, 3:46 PM
WONGDOODY has been selected to handle national and regional print advertising, promotions, design and branding for Red Lion Hotels. The account is estimated at $5 million. ISM Advertising in Boston previously handled the account. Creative launches in the summer.
by on Mar 20, 3:46 PM
WhiteSpace, a division of kirshenbaum bond + partners, has been awarded a strategic branding assignment from Macy's Corporate Marketing, the marketing division of Macy's.
by on Mar 20, 3:46 PM
Dow Chemical has consolidated its $30 million advertising and marketing account at a group of IPG agencies that includes Foote Cone & Belding and Golin/Harris.
by on Mar 13, 4:00 PM
Agency.com has been named interactive agency of record by Del Monte Foods Company. The account will be managed out of Agency.com's San Francisco office. The agency will handle all Web site development, online marketing and digital strategy. Spending was not released.
by on Mar 13, 4:00 PM
Radisson Seven Seas has placed its advertising account, estimated between $5 and $7 million, in review. Margeotes/Fertitta & Partners handles the work.