• B.F. Goodrich
    B.F. Goodrich has narrowed the number of agencies competing for its $20 million advertising account down to three: The Martin Agency, Carmichael Lynch, and The Richards Group.
  • Amalgamated - Clearblue Easy
    Inverness Medical Innovations has selected Amalgamated as the global agency of record for its Clearblue Easy brand. The agency is charged with repositioning the brand across all markets where Clearblue products are sold. The account is valued at $10 million. Global TV and print ads will launch this summer and introduce a new Clearblue Easy product. The agency bested Mother for the work. RJ Palmer will be handling media chores.
  • Joliet Jackhammers - Esrock Partners
    Minor league baseball team the Joliet Jackhammers has named Esrock Partners as its advertising and promotional agency.
  • Cramer-Krasselt - KeyBank
    Cramer-Krasselt has been awarded marketing communications work for KeyBank, estimated at $35 million. Northlich and GSW Worldwide, previously split account duties.
  • PHD - Timex
    Timex has awarded PHD its media buying and planning account, valued at $12 million. The Media Kitchen previously handled the work.
  • WONGDOODY - Red Lion Hotels
    WONGDOODY has been selected to handle national and regional print advertising, promotions, design and branding for Red Lion Hotels. The account is estimated at $5 million. ISM Advertising in Boston previously handled the account. Creative launches in the summer.
  • WhiteSpace - Macy's
    WhiteSpace, a division of kirshenbaum bond + partners, has been awarded a strategic branding assignment from Macy's Corporate Marketing, the marketing division of Macy's.
  • Dow Chemical
    Dow Chemical has consolidated its $30 million advertising and marketing account at a group of IPG agencies that includes Foote Cone & Belding and Golin/Harris.
  • Del Monte - Agency.com
    Agency.com has been named interactive agency of record by Del Monte Foods Company. The account will be managed out of Agency.com's San Francisco office. The agency will handle all Web site development, online marketing and digital strategy. Spending was not released.
  • Radisson Seven Seas
    Radisson Seven Seas has placed its advertising account, estimated between $5 and $7 million, in review. Margeotes/Fertitta & Partners handles the work.
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