• BIZ DEV: Jack In The Box Adds David & Goliath To Agency Roster
    David & Goliath joins the Jack In The Box agency roster, following a review. Secret Weapon remains lead agency for Jack In The Box. David & Goliath will be tasked with launching a new product for the company.
  • BIZ DEV: RPA Wins Tempur Sealy
    Tempur Sealy named RPA as agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, Sealy, and Stearns & Foster. New work to support each brand will launch later this year. RPA joins Tempur Sealy's roster of agencies, which includes MediaCom for media planning and buying, Taylor for public relations and Figure 8 Creative for marketing communications. "It's exciting to welcome RPA to the Tempur Sealy family," said Patrice Varni, Senior Vice President of Brand Marketing. "They share our commitment to improving the sleep of more people every night, and we ...
  • BIZ DEV: Braman Motorcars Names THAT Agency As Digital AOR
    THAT Agency was named digital agency of record for Braman Motorcars' Braman Audi, Bentley, BMW, Porsche, Mini and Rolls Royce brands. THAT Agency and Braman Motorcars have worked together for the past four years, expanding the relationship to handle website strategies, pay per click management, search engine optimization services, social media, content creation and video optimization for the South Florida-based company.
  • BIZ DEV: Believe Advertising To Handle U.S. Media Relations For Nad's
    Aussie hair removal company, Nad's, tapped Believe Advertising to handle its U.S. media relations. For more than 22 years, Nad's has been creating a variety of hair removal products, like Nad's Body Wax Strips, Nad's Natural Hair Removal Gel and Nad's Brazilian & Bikini Wax.
  • BIZ DEV: Santy Added To Delta Air Line's Agency Roster
    Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations going on across social media sites, blogs, review sites and Delta's own channels. The process will help determine themes and attitudes of key traveler segments, helping the brand market to these audiences in more meaningful ways. Once complete, insights and recommendations will be provided for Delta’s social and digital campaigns. Delta spent $62 million on measured media in 2013 and $35.3 million between January and September of 2014, according to Kantar Media. Additional Santy clients include ...
  • BIZ DEV: RB Consolidates Global Vitamins, Minerals And Supplements Work With McCann Worldgroup
    RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup.  The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world. In 2014, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide. McCann currently supports the RB brands, Mucinex and Delsym, globally. RB's VMS division spent $17.5 million on measured media in 2013 and $6.9 million from January to September of 2014, according ...
  • BIZ DEV: BSUR Wins BiFi and Peperami
    Following a five agency review, Amsterdam-based BSUR was named lead strategic and creative agency for European meat snack brands, BiFi and Peperami. Jack Link's acquired the brands in April, 2014. Previously owned and managed by Unilever, the brands were supporting mainly in the German and UK/Ireland markets, respectively. BSUR is charged with aligning the brands and supporting Jack Link's in Europe, the Middle East and Africa. Jack Link's recently established its central European headquarters in Amsterdam.
  • BIZ DEV: On The Border Taps Sq1 As Digital AOR
    Following a review, Sq1 was named digital agency of record Mexican grill and cantina, On The Border. The agency will be responsible for leading On The Border's digital plans to grow the business both domestically and internationally. "We are very proud to be part of the On The Border team, responsible for driving up guest counts with our Sq1 optimization methodology," said Ernie Capobianco, CEO of Sq1. "Over the years, On The Border has shown tremendous growth and we are very excited to work with such a strong brand to digitally enhance their business strategy and drive results." Sq1 has ...
  • BIZ DEV: Lowe and Partners Wins CFA
    Lowe and Partners was named global communications agency for CFA Institute, following a review. CFA Institute is a global association of investment professionals with more than 125,000 members in 145 countries. Lowe Profero will lead global communications planning, as well as digital strategy and digital creative. Lowe Campbell Ewald will handle brand planning, content strategy, creative and CRM. The Lowe and Partners global team in the U.S. will be supported by Lowe teams from China, India, and the UK, who will assist with global integration and execution. Scope of work includes integrated communications and CRM. First work launches early ...
  • BIZ DEV: RIESTER Wins Park City Chamber of Commerce/Convention & Visitors Bureau
    RIESTER was tapped by the Park City Chamber of Commerce/Convention & Visitors Bureau to create work to increase tourism to Park City. Over the past several months, the Park City Chamber/Bureau reviewed proposals from eight companies. Four finalist firms were given an assignment based on Park City's actual tourism marketing needs. RIESTER came out on top. "Having a local agency with employees who work and play in Summit County is a huge benefit," said Cathy Miller, vice president of sales and marketing for the Park City Chamber/Bureau. "RIESTER's strategic thinking, on-target creative and media buying strength along with their proven ...
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