BIZ DEV: RB Consolidates Global Vitamins, Minerals And Supplements Work With McCann Worldgroup

RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup.  The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world. In 2014, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide. McCann currently supports the RB brands, Mucinex and Delsym, globally. RB's VMS division spent $17.5 million on measured media in 2013 and $6.9 million from January to September of 2014, according to Kantar Media.
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