Following a five agency review, Amsterdam-based BSUR was named lead strategic and creative agency for European meat snack brands, BiFi and Peperami. Jack Link's acquired the brands in April, 2014.
Previously owned and managed by Unilever, the brands were supporting mainly in the German and UK/Ireland markets, respectively. BSUR is charged with aligning the brands and supporting Jack Link's in
Europe, the Middle East and Africa. Jack Link's recently established its central European headquarters in Amsterdam.