Following a review, Sq1 was named digital agency of record Mexican grill and cantina, On The Border. The agency will be responsible for leading On The Border's digital plans to grow the business both
domestically and internationally. "We are very proud to be part of the On The Border team, responsible for driving up guest counts with our Sq1 optimization methodology," said Ernie Capobianco, CEO of
Sq1. "Over the years, On The Border has shown tremendous growth and we are very excited to work with such a strong brand to digitally enhance their business strategy and drive results." Sq1 has
previously led digital campaigns for Papa Murphy's, Wonderful Pistachios and The Portland Trail Blazers. On The Border spent $6 million on measured media in 2013 and $2.6 million between January and
September of 2014, according to Kantar Media.