Dish Network has awarded Publicis Seattle creative chores on its account, estimated at more than $100 million, according to industry sources.
Six agencies remain in contention for Payless ShoeSource's estimated $60 million creative account. They are Saatchi & Saatchi, The Kaplan Thaler Group, Goodby Silverstein & Partners, Martin/Williams, BBDO, and Cramer-Krasselt. Joanne Davis Consulting is handling the review.
Dial has selected BBDO, Chicago as its creative agency of record. BBDO will develop advertising for Dial's personal care, laundry care, and home care brands. GSD&M previously handled the account, estimated at $35 million.
Match.com has retained Hanft Unlimited for a strategic, advertising, and publishing assignment. The company previously worked with Match.com on a project basis for several months. The project will involve all three business units of Hanft Unlimited: Fishtank Consulting, for business and brand strategy, as well as consumer insights; Hanft Raboy & Partners for online and offline advertising creative; and Garvey Publishing for content development on the Match.com Web site. Mullen continues to serve as Match.com’s media and public relations agency of record. The account is valued at $25 million.
Incumbent Deutsch Los Angeles has abruptly dropped out of Mitsubishi Motors North America's review for the company's estimated $200 million account. The agency didn't see pursuing the business as "a long-term, financially sound relationship."
Mattel has placed its estimated $275 million media planning account in review.
Carat was named the media planning and buying agency for Midas Canada, effective in April. DDB Canada picked up creative. Incumbent agency Academie-Ogilvy will continue to work on marketing strategies, creative, and media in Quebec. Spending was not released.
KSL won three accounts in January. Western Union, valued at $30 million, consists of national TV buying. Incumbent MindShare continues to handle planning. Turtle Wax, a $10 million planning/buying account, was previously handled by Horizon Media. Lastly, Borders, a $15 million planning/buying account, was previously handled by Crispin Porter + Bogusky (CPG). CPG continues to handle creative.
Volkswagen of America has consolidated its media buying duties with MediaCom. The agency bested incumbent MPG for the account, estimated at $430 million.
Southwest Media Group (SMG) has been awarded the media planning and buying duties for Affirmative Insurance Holdings Inc., a producer and provider of personal non-standard insurance. SMG will be responsible for the media buying for the retail group of Affirmative Insurance. Spending was not released.