• BMB To Bring Snapple Awareness To UK
    As Snapple rolls out its new "A Taste for Life" brand positioning, the American beverage brand is appointing BMB to develop content specifically for the UK market. Previous marketing efforts in the UK have adapted U.S. content for UK social channels. BMB is a familiar face to Snapple, currently handling advertising duties for Rubicon, which is part of Snapple UK distributor AG Barr’s portfolio. In 2015 the Dr Pepper Snapple Group, Snapple’s U.S. brand owners, agreed to a deal giving AG Barr rights to sell Snapple under license in Europe. The aim of this new Snapple social strategy will be ...
  • Hershey's Trims U.S. Creative Agency Roster
    The Hershey Company has trimmed its U.S. agency roster down to two agencies, including Anomaly and CP+P, both part of MDC Partners. The company confirmed that Havas Group’s Arnold will be leaving the roster at the end of the year. According to its annual report Hershey spent a little more than $520 million on advertising in 2016.  “Hershey is committed to becoming an innovative snacking powerhouse and growing our brands through insight-driven, consumer-centric marketing,” stated Ronalee Zarate-Bayani, Head of Integrated Marketing and Digital Advancement, The Hershey Company.    “The decision to evolve our agency roster is never easy. Arnold has been a valued partner ...
  • Interpublic's Initiative Wins Global Carlsberg Group Media Account
    Interpublic’s Initiative has been awarded global media duties for the Carlsberg Group after a formal review, the client has confirmed. The incumbent was OMD and the appoint is effective January 2018. The brewer spent about $1 billion last year on marketing worldwide according to its annual report. Global media expenditures weren’t immediately available.  The company has taken a lot of its content efforts in-house in recent years and just last week staged a Ted Talk in Copenhagen using hologram technology to enable the firm’s long-dead founder J.C. Jacobsen to make the presentation.  In addition to its flagship brand, Carlsberg ...
  • Biz Dev: Lime-A-Rita Selects Fallon And Becomes Official NFL Sponsor
    Lime-A-Rita, the Anheuser-Busch malt beverage brand targeted to women, has selected Fallon as its new ad agency after a review, the brand confirmed today. The five-year old brand, designed to taste like a margarita, previously used FCB for creative duties.The brand issued this statement:  "Lime-A-Rita has hired Fallon as the brand’s new Creative Agency of Record, effective immediately. With extensive experience in both the CPG and beverage industries, Fallon brings an energetic, fresh perspective to the Lime-A-Rita brand. We maintain strong female leadership on both the brand and agency teams, and are looking forward to sharing our new creative with ...
  • Biz Dev: EP+Co Lands Cellular Sales Account
    EP+Co has been named AOR for Knoxville, TN-based, Cellular Sales, said to be one of the largest Verizon Wireless retailers in the U.S., following an informal review.  There was no incumbent; the 600-store retailer currently operates with an in-house marketing team so the duties will be split on a project-by-project basis.. EP+Co's scope will include brand, strategy, content, digital media (buying and creative) as well as customer relationship management. EP+Co will also oversee local targeting efforts when needed. "They work hard to complement our team and enable us to leverage our in-house talent more effectively," stated Jay Witherspoon, director of ...
  • BBDO New York wins Macy's Creative AOR Assignment
    Retail giant Macy’s has selected BBDO New York as its new creative agency of record after a competitive review. The firm spent nearly $700 million last year in measured media according to Kantar Media. Macy’s confirmed the selection and issued this statement today: As part of the next evolution of Macy’s marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as our new creative agency of record, effective immediately.  BBDO New York will be a great partner for us as we execute our ‘Familiar to Favorite’ strategy centered on building ...
  • BIZ DEV: ODD Wins Perry Ellis, Expands To NY
    London-based creative agency ODD is expanding to the U.S. with a New York office after winning the Perry Ellis global integrated account. Campaign had the news first.The win came after a formal review. Kathryn Jubrail, managing partner, will lead the New York office. ODD is part of the Next 15 Communications Group, which acquired the agency in 2015. 
  • BIZ DEV: Domino's, CP+B Extend Partnership Through 2020
    Domino's Pizza, the Ann Arbor, MI-based food chain, has extended its agreement for advertising and related services with MDC Partners’ CP+B through 2020, the client announced Monday. The agency will continue to handle creative, brand strategy, media planning and digital initiatives as it has through a decade-long partnership that Domino’s said has been “marked by ever-increasing business achievements.” "Lengthy creative agency partnerships are rare, to say the least,” stated Joe Jordan, chief marketing officer, Domino's.  “But after looking at what we've accomplished with CP+B, it should not be shocking.  Together we have built a legacy of creative work founded on ...
  • BIZ DEV: Cramer-Krasselt Wins Live! Casino & Hotel Creative, Media Account
    The Cordish Companies has appointed Cramer-Krasselt (C-K) as agency of record for its Live! Casino & Hotel following a formal review. Previously the Hanover, Maryland-based destination worked with several agency partners. C-K's New York office will oversee advertising, direct marketing, digital marketing, outdoor, onsite promotions, research, social media, search engine marketing, media buying and planning, including programmatic.  The agency's objective will be focused on differentiating Live! in an increasingly competitive marketplace. The number of gaming establishments near Live! has greatly expanded in the five years since it opened. New work will also include marketing efforts for the new flagship Live! ...
  • BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account
    Tailored Brands has named  EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. Phenomenon served as the incumbent agency. The appointment is part of an effort, including a new ad campaign,  to shift the client’s brand positioning  from the clothes to more of a focus on the men who wear them. The new approach is based in part on the insight that men spend 99.5% of their lives not shopping for clothes. "The brand promise has always been to give men more confidence by helping them like ...
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