The Hershey Company has trimmed its U.S. agency roster down to two agencies, including Anomaly and CP+P, both part of MDC Partners.
The company confirmed that Havas Group’s Arnold will be leaving the roster at the end of the year.
According to its annual report Hershey spent a little more than $520 million on advertising in 2016.
“Hershey is committed to becoming an innovative snacking powerhouse and growing our brands through insight-driven, consumer-centric marketing,” stated Ronalee Zarate-Bayani, Head of Integrated Marketing and Digital Advancement, The Hershey Company.
“The decision to evolve our agency roster is never easy. Arnold has been a valued partner for over a decade and has played an important role in building our brands and growing our business. We thank Arnold for their work, passion, dedication and partnership over the years.”
Zarete-Bayani added, “We are excited to continue our journey in developing great integrated marketing with the teams at Anomaly and CP+B. Amidst an ever-changing landscape and shifts in consumer expectations, this evolution will enable Hershey to excel with engaging, brand building creative campaigns and evolve our modern marketing capabilities with best-in-class practices.”
The Hershey, PA-based confectioner reported revenues of approximately $7.4 billion last year. Its brands include Hershey's, Reese's, Hershey'sKisses, Jolly Rancher, Ice Breakers and Brookside.