• Otta Taps Stink Studios For Debut Brand Effort
    The goal is to transform Otta from start-up challenger to top-of-mind brand to its target audience.
  • DUDE Wipes Names Curiosity Creative-Media AOR
    Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget.
  • Gut Toronto Wins GoodLife Fitness Creative AOR
    GoodLife Fitness has selected Gut Toronto as its creative agency of record.  The independent agency is responsible for creating the client’s new brand strategy and platform, which will be part of a new campaign debuting this month. Additional campaigns will follow over the next year. The new platform will spotlight changing lifestyle habits brought on by the pandemic, with a focus on the brand's founding values – that fitness and health are essential to living a “good life,” and can take different forms for everyone.  In addition to being the AOR for both GoodLife Fitness and Tim Hortons, Gut Toronto has won …
  • Lotto.com Selects Havas For Creative AOR Duties
    Lotto.com, billed as the first digital platform for ordering lottery tickets on any device with no app download or deposit required has appointed Havas as its first creative agency of record following a competitive pitch. Havas will be responsible for elevating Lotto.com's awareness across the country and will create the platform's first-ever brand campaign. Lotto.com started as a licensed lottery courier in New Jersey and recently expanded operations to New York, Texas and Colorado. Havas created the brand platform "Welcome to WINever" to showcase how any moment has the potential to be life changing with just a few taps on …
  • Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via Roku
    Brands use OneView to set up, optimize and measure their ad campaigns.
  • Crossmedia Remains Etihad Airways' Global AOR
    The agency has handled the account since 2019.
  • Barkley Wins Red Lobster NA Creative, Strategy Assignments
    Red Lobster has named Barkley as its Agency of Record for creative and strategy for its North America locations, the company has confirmed.  Barkley will be leading all creative and strategic efforts and the work will support Red Lobster’s goal to build “brand love” and increase cultural relevance.  “We chose Barkley because of their experience with the restaurant industry as well as their success tapping into the essence of iconic American brands and bringing them to life for today’s consumer,” stated Patty Trevino, CMO, Red Lobster.    The first creative work from the agency launched this week. The campaign is …
  • Harbour Selects Fourish As CRM Agency
    Flourish was founded in 2004, with offices in London and Dubai.
  • Barkley Named Lead Agency For Salvation Army For Thrift Stores, Adult Rehab Centers
    Barkley will develop creative campaigns to help the nonprofit improve consumer relations and up donations.
  • Tattooed Chef Taps Duncan Channon As Social-Digital AOR
    The agency is tasked with helping to build the brand, via creative strategy, digital media planning, influencer marketing and experiential activations.
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