The goal is to transform Otta from start-up challenger to top-of-mind brand to its target audience.
Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget.
GoodLife Fitness has selected Gut Toronto as its creative agency of record. The independent agency is responsible for creating the client’s new brand strategy and platform, which will be part of a new campaign debuting this month. Additional campaigns will follow over the next year. The new platform will spotlight changing lifestyle habits brought on by the pandemic, with a focus on the brand's founding values – that fitness and health are essential to living a “good life,” and can take different forms for everyone. In addition to being the AOR for both GoodLife Fitness and Tim Hortons, Gut Toronto has won …
Lotto.com, billed as the first digital platform for ordering lottery tickets on any device with no app download or deposit required has appointed Havas as its first creative agency of record following a competitive pitch. Havas will be responsible for elevating Lotto.com's awareness across the country and will create the platform's first-ever brand campaign. Lotto.com started as a licensed lottery courier in New Jersey and recently expanded operations to New York, Texas and Colorado. Havas created the brand platform "Welcome to WINever" to showcase how any moment has the potential to be life changing with just a few taps on …
Brands use OneView to set up, optimize and measure their ad campaigns.
The agency has handled the account since 2019.
Red Lobster has named Barkley as its Agency of Record for creative and strategy for its North America locations, the company has confirmed. Barkley will be leading all creative and strategic efforts and the work will support Red Lobster’s goal to build “brand love” and increase cultural relevance. “We chose Barkley because of their experience with the restaurant industry as well as their success tapping into the essence of iconic American brands and bringing them to life for today’s consumer,” stated Patty Trevino, CMO, Red Lobster. The first creative work from the agency launched this week. The campaign is …
Flourish was founded in 2004, with offices in London and Dubai.
Barkley will develop creative campaigns to help the nonprofit improve consumer relations and up donations.
The agency is tasked with helping to build the brand, via creative strategy, digital media planning, influencer marketing and experiential activations.
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