by Fern Siegel on Sep 30, 10:00 AM
Leo Burnett, part of Publicis Group Germany, said it was happy to give the brand a strong creative voice.
by Fern Siegel on Sep 28, 10:00 AM
STARZPLAY is ready to claim a bigger presence in the on-demand streaming landscape.
by Fern Siegel on Sep 27, 10:00 AM
The brand is looking to grow its award-winning flagship beer, Two Hearted Ale.
by Fern Siegel on Sep 26, 10:00 AM
The London neighborhood tapped ELVIS for all consumer marketing and brand activity, following a competitive pitch.
by Fern Siegel on Sep 23, 10:00 AM
The goal is to transform Otta from start-up challenger to top-of-mind brand to its target audience.
by Fern Siegel on Sep 20, 10:00 AM
Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget.
by Steve McClellan on Sep 19, 2:08 PM
GoodLife Fitness has selected Gut Toronto as its creative agency of record. The independent agency is responsible for creating the client’s new brand strategy and platform, which will be part of a new campaign debuting this month. Additional campaigns will follow over the next year. The new platform will spotlight changing lifestyle habits brought on by the pandemic, with a focus on the brand's founding values – that fitness and health are essential to living a “good life,” and can take different forms for everyone. In addition to being the AOR for both GoodLife Fitness and Tim Hortons, Gut Toronto has won …
by Steve McClellan on Sep 15, 3:35 PM
Lotto.com, billed as the first digital platform for ordering lottery tickets on any device with no app download or deposit required has appointed Havas as its first creative agency of record following a competitive pitch. Havas will be responsible for elevating Lotto.com's awareness across the country and will create the platform's first-ever brand campaign. Lotto.com started as a licensed lottery courier in New Jersey and recently expanded operations to New York, Texas and Colorado. Havas created the brand platform "Welcome to WINever" to showcase how any moment has the potential to be life changing with just a few taps on …
by Fern Siegel on Sep 12, 10:00 AM
Brands use OneView to set up, optimize and measure their ad campaigns.
by Fern Siegel on Sep 9, 10:00 AM
The agency has handled the account since 2019.