Lotto.com, billed as the first digital platform for ordering lottery tickets on any device with no app download or deposit required has appointed Havas as its first creative agency of record following a competitive pitch.
Havas will be responsible for elevating Lotto.com's awareness across the country and will create the platform's first-ever brand campaign.
Lotto.com started as a licensed lottery courier in New Jersey and recently expanded operations to New York, Texas and Colorado.
Havas created the brand platform "Welcome to WINever" to showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer.
The agency will roll out an integrated creative campaign across TV, social media, digital, and out-of-home throughout September. Sample the work here.