The agency won the account after a competitive review.
Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget.
“Dude wipes has touched the hearts and butts of millions nationwide,” said Ashley Walters, Partner and Chief Development Officer at Curiosity. “ We’re excited to join forces with the fastest-growing flushable wipe brand in the world as they take on big toilet paper.”
advertisement
advertisement