GoodLife Fitness has selected Gut Toronto as its creative agency of record.
The independent agency is responsible for creating the client’s new brand strategy and platform, which will be part of a new campaign debuting this month. Additional campaigns will follow over the next year.
The new platform will spotlight changing lifestyle habits brought on by the pandemic, with a focus on the brand's founding values – that fitness and health are essential to living a “good life,” and can take different forms for everyone.
In addition to being the AOR for both GoodLife Fitness and Tim Hortons, Gut Toronto has won brand relaunch work for the personal lubricant brand K-Y Jelly, set to launch this fall. The agency has also been awarded global projects for the iconic puzzle game Rubik’s Cube.
GoodLife Fitness has approximately 200 locations across Canada.