Camelot Strategic Marketing & Media is the first agency to join Roku’s new certified partner program to use its ad platform OneView to help small and medium-sized businesses up investment in TV streaming advertising.
On Roku, 53% of users say that they prefer shopping at local, independent stores, according to a MRI-Simmons USA, fall 2021 study.
With more than 63 million active accounts globally as of Q2, Roku says it has the scale to help businesses move products.
Sam Bloom, CEO of Camelot Strategic Marketing & Media, said: “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.”
Dallas-based Camelot has been a strategic partner with Roku for six years, the first agency to certify its traders on OneView for its Fortune 500 clients.