by on Nov 24, 12:00 AM
Boelter + Lincoln has been named agency of record for eCare Solutions, Inc. Boelter + Lincoln will provide advertising, and marketing services as part of an integrated campaign to promote the launch of eHealthConnect, an Internet-based health risk management tool.
by on Nov 24, 12:00 AM
America Online has sent out Request for Proposals for both its media and interactive creative account. The combined accounts are estimated at $55 million.
by on Nov 24, 12:00 AM
Creative for Coty Beauty's Stetson fragrance account is in review. Spending is estimated at $10 million.
by on Nov 24, 12:00 AM
DJS Marketing, a Miami-based agency, announced that Galileo Development, King Jewelers and Diane Walder M.D have named DJS as their advertising agency of record. DJS will be responsible for all creative materials and media placement.
by on Nov 24, 12:00 AM
Sanna Mattson MacLeod Inc. has been named agency of record for Dynalock, a manufacturer of electromagnetic locks. The agency will handle all branding and business-to-business advertising for the company, and create catalogues, sales material and sales incentive programs.
by on Nov 24, 12:00 AM
SOPUS Products, a subsidiary of Shell Oil Company, has awarded Initiative planning and buying and media research duties for five brands. The new accounts include Black Magic, FixAFlat, Gumout, Rainx and The Outlaw. Research and media planning will begin immediately, and media buying will begin in 2004. GSD&M of Austin, Texas, previously handled the account.
by on Nov 24, 12:00 AM
Starcom MediaVest Group was named today by Coca-Cola to handle its U.S. media planning and buying account. The account is estimated at $350 million.
by on Nov 24, 12:00 AM
Leo Burnett will handle Procter and Gamble's global Wella Haircare account.
by on Nov 24, 12:00 AM
RBC Financial Group has selected BBDO Canada to work on its creative account. Spending is estimated at $22 million.
by on Nov 24, 12:00 AM
Mediaedge:cia will handle the media planning and buying for the Scotts Company. Billings were not disclosed.