Questus has landed American Suzuki Motorcycles' interactive account. The scope of work will be a complete redevelopment of suzukicycles.com.
Cotton Inc. has named DDB as its new advertising agency. The agency beat Publicis, Lowe and Ogilvy & Mather/New York. DDB will develop an integrated media campaign that will include television, print, the Internet and sales promotions. Spending is estimated at more than $20 million.
ProAd, a full-service advertising and marketing services agency, has been named the Agency of Record for TownHall Teleconferencing.
Mediaedge:cia will handle the media planning and buying for the Scotts Company. Billings were not disclosed.
RBC Financial Group has selected BBDO Canada to work on its creative account. Spending is estimated at $22 million.
Leo Burnett will handle Procter and Gamble's global Wella Haircare account.
Starcom MediaVest Group was named today by Coca-Cola to handle its U.S. media planning and buying account. The account is estimated at $350 million.
SOPUS Products, a subsidiary of Shell Oil Company, has awarded Initiative planning and buying and media research duties for five brands. The new accounts include Black Magic, FixAFlat, Gumout, Rainx and The Outlaw. Research and media planning will begin immediately, and media buying will begin in 2004. GSD&M of Austin, Texas, previously handled the account.
Sanna Mattson MacLeod Inc. has been named agency of record for Dynalock, a manufacturer of electromagnetic locks. The agency will handle all branding and business-to-business advertising for the company, and create catalogues, sales material and sales incentive programs.
DJS Marketing, a Miami-based agency, announced that Galileo Development, King Jewelers and Diane Walder M.D have named DJS as their advertising agency of record. DJS will be responsible for all creative materials and media placement.