by on Nov 24, 12:00 AM
Creative for Coty Beauty's Stetson fragrance account is in review. Spending is estimated at $10 million.
by on Nov 24, 12:00 AM
America Online has sent out Request for Proposals for both its media and interactive creative account. The combined accounts are estimated at $55 million.
by on Nov 24, 12:00 AM
Boelter + Lincoln has been named agency of record for eCare Solutions, Inc. Boelter + Lincoln will provide advertising, and marketing services as part of an integrated campaign to promote the launch of eHealthConnect, an Internet-based health risk management tool.
by on Nov 17, 12:00 AM
Creative duties are in review for Sara Lee Corp.'s Ball Park Franks and Jimmy Dean sausage accounts. Billings are estimated at $40 million. Leo Burnett, Chicago previously handled the creative accounts.
by on Nov 17, 12:00 AM
Click Here will handle interactive duties for TrueBeginnings.
by on Nov 17, 12:00 AM
RDA International, New York, has been chosen by W Hotels to be its creative agency of record. The account is estimated at $4 million.
by on Nov 17, 12:00 AM
Incumbent Saatchi & Saatchi, along with TBWA\Chiat\Day have been eliminated from Tylenol's $115 million review.
by on Nov 17, 12:00 AM
M4 Presents has announced a partnership with Arras Interactive to re-develop and promote the interactive brand of recording artist Yanni.
by on Nov 17, 12:00 AM
Empower Media Marketing, Cincinnati, has been retained as media planning and buying agency for Clopay Building Products. The account consists of consumer (print and broadcast) and trade advertising.
by on Nov 10, 12:00 AM
Planning Group International, a full-service marketing agency, announced that credit card company CompuCredit Corporation has signed an agreement with the firm. PGI will provide CompuCredit with a full range of advertising and marketing services, including media planning and buying, creative design and customer resource management. The agency will also provide campaign analysis and optimization, using its proprietary online tracking system.