BMW of North America tapped Kirshenbaum Bond Senecal & Partners as its lead creative agency. GSD&M previously handled the account.

Cronin and Company has added Women's Health Connecticut to its client roster. The agency will handle re-branding, which includes logo and tagline development, website re-design, collateral and print elements.

The Greater Miami Convention & Visitors Bureau, the tourism organization for Greater Miami and the Beaches, has issued an RFP for a digital agency of record, social media and mobile marketing specialty agencies. Interested agencies may bid on parts of the RFP or the entire RFP. The GMCVB's proposal request is online at www.miamiandbeaches.com/digitalrfp. Statements of interest are due by September 6, with proposals to follow due on September 19.

The Richards Group was named creative and media agency of record for TGI Friday's. Wong, Doody, Crandall, Wiener previously handled creative chores.

Coldwell Banker Real Estate selected Siltanen & Partners as its advertising agency of record. New creative is slated to run in early 2012.

Yellin/McCarron was awarded strategic media planning and buying duties for Cannon Mountain, Franconia Notch, NH for the 2011-2012 ski season. Creative is handled by The Glen Group.

JWT New York was tapped to handle marketing chores for the U.S. Corp. for Travel Promotion account.

Arnold Worldwide was named agency of record for the Boston Bruins. The agency will launch an integrated marketing campaign, including a digital platform, TV, print and out of home, for the start of the new season, which kicks off in October.

Sealed Air's Cryovac brand selected Ames Scullin O'Haire as its agency of record.

The U.S. Olympic Committee tapped Y&R Advertising and VML to handle brand and digital assignments in support of the USOC's marketing efforts. The campaign, launching this year, is focused on bringing the Olympic spirit to life through various brand communications, including PSAs, print and social media. Additionally, VML is overseeing a redesign of TeamUSA.org.