• BIZ DEV: The Woo Wins The Israel Ministry of Tourism Account
    The Israel Ministry of Tourism (IMOT) named The Woo, a Los Angeles-based marketing firm, as its advertising agency of record for North America. The agency was awarded a three-year advertising contract that begins immediately and includes conception, strategy, media planning and execution of IMOT's advertising efforts in the United States and Canada. Previously, New York-based Bodden Partners handled the account for more than twenty years. The campaign in the U.S. and Canada will showcase Israel's historical and cultural attractions as well as the unique experiences that only Israel can offer, including the city of Jerusalem, the dawn of cultures and ...
  • Portuguese Cork Association; DDB Public Relations
    Following a review, the Portuguese Cork Association (APCOR) selected DDB Public Relations as its communications partner in North America to raise awareness for cork floor covering. The agency has been tasked to strengthen the cork flooring category with a communications campaign targeting consumers, design influencers, media and retailers. In 2010, APCOR and DDB Public Relations partnered on an 18-month integrated communications campaign that delivered a 10% increase in Portuguese cork flooring sales across North America, doubling the company's original sales goal.
  • BIZ DEV: Doner Media Wins Meijer's Media Planning And Buying Account
    Meijer, a Michigan-based retailer of 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, named Detroit-based Doner Media as its media planning and buying agency of record, effective June 22, 2014. The agency was awarded the assignment following a review. Empower MediaMarketing was the incumbent. "Meijer is very pleased to be able to partner with another Michigan-based company," said Marisa Thompson, vice president of marketing strategy and planning for Meijer. The agency will be responsible for Meijer's traditional and emerging media planning and buying. "Our team's strategic insights and passion for the brand will help Meijer to ...
  • BIZ DEV: Proof Advertising Wins ERA Real Estate
    ERA Real Estate, a global residential real estate franchise, tapped Austin-based agency, Proof Advertising, to handle its creative advertising duties and traditional media buying and planning work. The agency is tasked with illustrating the brand's core value through consumer and trade media campaigns set to debut this summer across print, digital and broadcast media. "Proof Advertising's ability to distill brand values and benefits into consumer-focused campaigns that drive engagement and growth at a local level was a critical component in our decision to partner with the agency," said Chris Trick, senior vice president of marketing and business development for ERA ...
  • BIZ DEV: H&L Partners Wins Oakland Museum of California Account
    H&L Partners was named agency of record for the Oakland Museum of California. This will be the first campaign for the museum since re-opening in 2010, following an update to the museum's galleries and grounds. The agency will create a campaign, launching in July throughout the Bay Area, consisting of traditional and digital elements.
  • BIZ DEV: Carat Wins FrieslandCampina's Media Planning And Buying Account For Asia
    Carat was awarded the Asia media planning and buying account for Dutch dairy company, FrieslandCampina, following a review. The agency will work with the brand in Thailand, Indonesia and Hong Kong and will pick up additional work in China, Malaysia and Singapore throughout 2014. FrieslandCampina produces products such as dairy-based beverages, infant & toddler nutrition and branded cheese that contain essential proteins, fats, milk sugars, vitamins and minerals to stay healthy. "The whole process has been a very collaborative one -- FrieslandCampina has a very clear idea of what they want to achieve in the region and the appointment shows ...
  • BIZ DEV: LRXD Named AOR For First Western Trust
    LRXD has been named the first agency of record for First Western Trust. The agency will handle the private bank and wealth management firm's creative, including print, direct mail, experiential and the design and development of all websites, email campaigns and interactive web initiatives. "We've served as First Western's creative extension for individual projects since 2010," said Kelly Reedy, CEO of LRXD. "But the bank's new leaders see the value of involving LRXD in a more strategic way." LXRD developed First Western Trust's "Connected View" positioning: the idea that every financial decision is linked, and having an awareness of their ...
  • BBH; British Airways
    Following a review, Bartle Bogle Hegarty (BBH) successfully retained British Airways' creative account, which it has handled since 2005. In addition, the agency also picked up additional work for the airline's loyalty and digital marketing communications accounts.
  • BIZ DEV: Digital Kitchen Named Digital AOR For Brooks Running Company
    Digital Kitchen was named digital agency of record for Brooks Running Company, following a review that began in December. The agency will develop a strategic digital approach, including social media, experiential, content and web elements for the Seattle-based running company. The account will be managed primarily from Digital Kitchen's Seattle office with support from the Chicago and Los Angeles offices when needed. Brooks Running Company designs running-specific footwear, apparel, and accessories in more than 60 countries worldwide. Brooks Running spent $3.5 million on measured media from January to September of 2013, up from its entire 2012 media spend of $3.4 ...
  • BIZ DEV: Shoptology Wins Mozido
    Shopper engagement agency Shoptology, part of the Project: WorldWide agency network, has been named agency of record for Mozido, a platform for mobile payment, shopping and marketing solutions that also provides real-time customer behavior analytics. The appointment comes following a review. Shoptology will provide brand development and marketing chores that position Mozido as a global leader in the mobile payments category. "This exciting partnership with Mozido is a great fit as we're both passionately focused on innovation in the mobile space and where payments and marketing are headed, not only in retail, but also in providing innovative payment alternatives," said ...
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