BIZ DEV: Shoptology Wins Mozido

Shopper engagement agency Shoptology, part of the Project: WorldWide agency network, has been named agency of record for Mozido, a platform for mobile payment, shopping and marketing solutions that also provides real-time customer behavior analytics. The appointment comes following a review. Shoptology will provide brand development and marketing chores that position Mozido as a global leader in the mobile payments category. "This exciting partnership with Mozido is a great fit as we're both passionately focused on innovation in the mobile space and where payments and marketing are headed, not only in retail, but also in providing innovative payment alternatives," said Charlie Anderson, CEO of Shoptology. Additional Shoptology clients include DSM, Frito-Lay, JetBlue, KIA, Pepsi-Lipton Partnership, Major League Soccer and THX.

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