Following a review, the Portuguese Cork Association (APCOR) selected DDB Public Relations as its communications partner in North America to raise awareness for cork floor covering. The agency has been
tasked to strengthen the cork flooring category with a communications campaign targeting consumers, design influencers, media and retailers. In 2010, APCOR and DDB Public Relations partnered on an
18-month integrated communications campaign that delivered a 10% increase in Portuguese cork flooring sales across North America, doubling the company's original sales goal.