Black Infusions, makers of Black Fig Vodka, an artisanal spirit founded in Boston, tapped Allen & Gerritsen to develop and execute a marketing campaign describing the unique story of the vodka. The vodka will be available in upscale metro markets across the United States. First work will launched this month in Boston before a national roll-out later this year. Each bottle of Black Fig Vodka is infused with more than one pound of figs from California. "Black Fig is a story of unlikely combinations... California figs infused into premium vodka distilled from grain to produce an elegant rich, brown offering …

Lowe Campbell Ewald, part of Interpublic Group, was named agency of record for Energy Upgrade California, following a review. Energy Upgrade California is a marketing, education and outreach brand of the State of California that educates residents and small business consumers about energy management. The brand will launch a primary statewide marketing campaign that will help residents and small businesses understand how they use energy, and what actions they can take to save energy and money. The Lowe Campbell Ewald Los Angeles office partnered with three agencies for the review: Momentum for experiential marketing, Casanova Pendril for Hispanic marketing and …

Cronin and Company picked up three new clients this year: Connecticut Children's Medical Center, UConn Health and the McDonald's Operators of the Capital District in Albany, New York. Connecticut Children's Medical Center tapped the agency to create and execute advertising efforts as its agency of record. UConn Health enlisted Cronin to develop an advertising campaign to rebrand the healthcare center as a vibrant, integrated academic medical center that is experiencing growth in all three areas of its mission: academics, research and clinical care. Lastly, the McDonald's Operators of the Capital District named Cronin as its public relations agency of record, …

Blink Fitness, a chain of affordable gyms in the Tri-state area, tapped Redscout, part of the MDC Partners network, to grow the brand and evolve its member experience. Redscout's new positioning for Blink will inform innovation, service redesigns and future communications. "By going to the heart of what really motivates people and by looking at fitness through a totally different lens, we've uncovered a new way to get people who don't normally think about fitness to see it as something that can play a big part in changing their lives for the better," said Jonah Disend, founder and CEO of …

Translation was named social media and agency of record for Champs Sports. The agency will be responsible for marketing communications leadership, general services and social media management and analysis. Translation will help Champs Sports establish a consistent look across its in-store, digital and social channels and provide regular analysis of marketing initiatives and ad spends. "Translation will play a key role in strengthening Champs Sports' position in the marketplace from both cultural and business perspectives," said Scott Burton, director of marketing at Champs Sports. Champs Sports spent $5.9 million on measured media between January and September of 2013, according to …

In an effort to expand its appeal as one an exclusive luxury travel destination, Bal Harbour, Florida hired Partners + Napier New York to develop new brand and marketing strategies, following a review that included six agencies. The agency will develop a brand identity and communications platform to support the destination's vision for growth, with a focus on increasing tourism, residential sales and brand awareness. The Bal Harbour account is being led by Andrea Spiegel, managing director of Partners + Napier New York, who brings significant experience leading and developing luxury and travel brands, including JetBlue Airways, Lufthansa Airlines, Travelocity, …

Gorilla Glue and O'Keeffe's hired Curiosity Advertising as their digital agency of record to execute a website redesign, digital/social strategy and content development. The Gorilla Glue Company is a manufacturer of adhesive solutions for DIY-ers, woodworkers and professionals. O'Keeffe's Company is a family business that develops, manufactures and sells three skincare products: Working Hands, Healthy Feet and Life Out There. Gorilla Glue is O'Keeffe's parent company. The new partnership will allow both Gorilla Glue and O'Keeffe's to strengthen their digital presence with new websites and user-generated content playing an important role in their digital strategy. "We were very impressed with …

RealBeanz, a ready-to-drink iced coffee brand, named JWALK as its agency of record and 5W Public Relations as its PR agency of record, following separate reviews. Founded in 2010, RealBeanz iced coffee comes in seven different flavors like Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax and Mocha/Resist, combining coffee with vitamins and energy-infused herbs. JWALK will handle brand strategy, brand planning and creative across multiple mediums, including experiential, digital, and social. The agency will also create in-store marketing and sales collateral. "We know how to build brands from the ground up, in categories from fashion to spirits and beverage to hospitality," said Doug …

Marriner Marketing Communications was named agency of record for Hospitality Mints, a manufacturer of custom mints. The agency will handle digital strategy and design for e-commerce vehicles, a revitalized social community as well as content, search marketing and updated sales materials. Headquartered in Boone, N.C., Hospitality Mints manufactures more than one billion mints every year to more than 10,000 customers across foodservice, retail and vertical markets. Additional Marriner Marketing Communications clients include Perdue, McCormick & Company, Zatarain's, Butterball, Vulcan, Wolf & Berkel, Phillips, Marriott International, Knouse Foods and USA Rice Federation.

PROOVE Accountable Media, a subsidiary of DiMassimo Goldstein, was named media agency of record for EverBank, a national bank headquartered in Jacksonville, Fla. Carton Donofrio Partners in Baltimore previously handled the work. Select Resources International in Santa Monica, Calif., handled the review process. EverBank is a full-service bank that offers savings and checking services, mortgages, and investment planning for individuals and businesses. Everbank spent $8.4 million on measured media between January and September of 2013, according to Kantar Media.