Magic Straws, maker of milk-flavoring straws, named Griffin Archer as its creative agency of record. The agency will handle brand planning, creative development, media and public relations across all communication channels. Griffin Archer is a Minneapolis-based full-service advertising agency that was founded in 2013 by three former employees of Carmichael Lynch. Magic Straws, sold in Target and Walmart, among other national retailers, is launching a new brand this year called Milk Magic. This expanded offering led to hiring an agency for future ad campaigns.

Ignited has been named agency of record for Sanuk footwear. The agency will lead creative as well as media planning and buying duties, focusing on digital media, digital production and video elements to support a Sanuk brand campaign. Sanuk debuted in 1997 when founder Jeff Kelley began making sandals out of inner tubes and indoor-outdoor carpet. The brand is known for its selection of styles and colors for both sandals and Sidewalk Surfers for men, women and kids. Sanuk spent $1.8 million on measured media between January and September of 2013, down from its 2012 spend of $3.4 million, according …

Organic Gemini, a Brooklyn-based manufacturer of healthy foods and beverages named New York-based JWALK as its agency of record, without a review. The company is launching a new beverage that will be sold in Whole Foods stores beginning this spring. Organic Gemini's horchata drinks are based on the horchata de chufa, a popular drink in Spain that features the Tiger Nut, which is actually a root, not a nut. JWALK will develop a marketing plan for the launch, brand strategy, naming and packaging design for both Tiger Nut Horchata drinks and raw Tiger Nuts. There was no prior agency on …