Diageo changed creative duties on two of its brands. Don Julio tequila work was shifted from Kirshenbaum Bond Senecal & Partners to Grey. In addition, Jose Cuervo removed JWT from its account roster.
Mars moved creative chores on its Snickers brand back to BBDO. TBWA/Chiat/Day previously handled the account.
Fujitsu Computer Products of America awarded U.S. media duties to Round2 in Los Angeles. Round2 will be responsible for digital as well as offline media planning and buying duties for Fujitsu's ScanSnap and fi-series scanner product lines.
Colonial Williamsburg tapped McCann Erickson Detroit as its lead agency. Arnold previously handled the account.
BCA Marketing Communications, New York, was awarded US media planning and buying duties for IDA Ireland, the agency responsible for industrial development in Ireland. The account, valued at $3.2 million, consists of TV, online, print and OOH elements. MediaVest previously handled the account.
MPG International Frankfurt has won European media duties for LAPAM, the Israeli Government advertising agency. MPG International in Frankfurt is now responsible for the media planning and buying for all media and all European markets except Russia. Billings are valued at $8.7 million.
Maxus North America was awarded strategic media planning and investment responsibilities for Panera Bread. The agency won the business following a review in which four other agencies participated, including the incumbent mediaHUB, the media planning and buying division of Mullen. The creative portion of the account remains with Mullen.
Mullen scored creative work on Zappos' $7 million advertising account.
TBWA/Chiat/Day was awarded global creative work for beverage maker, Tassimo. Ogilvy & Mather previously handled the account.
Applebee's consolidated its marketing and media planning and buying chores with McCann Worldgroup. Starcom previously handled media planning and buying on the $75 million advertising account.