by on Sep 21, 3:15 PM
Strawberry Frog was awarded global digital duties on Procter & Gamble's Pampers brand.
by on Sep 21, 3:15 PM
The O Group was named global design agency of record for Belvedere Vodka, a subsidiary of LVMH. The O Group has been working with the brand team on special projects for several years, and is now charged with global design, merchandising and below-the-line marketing.
by on Sep 21, 3:15 PM
The American Committee for the Weizmann Institute of Science has named Toy New York as its agency of record. Toy New York will develop an integrated branding initiative and digital agency Big Spaceship will redesign the Americana Committee Web site.
by on Sep 21, 3:15 PM
PODS, Portable On Demand Storage, selected The Richards Group as its agency of record, following a national review. The agency will handle strategic planning and creative development, which includes TV and print elements, slated to launch in the fourth quarter of 2009.
by on Sep 21, 3:15 PM
Captains of Industry was named the first agency of record for Alteris Renewables, a creator of residential and commercial solar installations in the Northeast. Billings were not released.
by on Sep 21, 3:15 PM
Kettle Foods named Cultivator Advertising & Design as its first advertising agency of record. Budget is undisclosed. Advertising, breaking in October, will target natural and gourmet consumers.
by on Sep 21, 3:15 PM
Three Coty brands: Sally Hansen, La Cross and N.Y.C. New York Color are reviewing their global creative chores.
by on Sep 21, 3:15 PM
Applebee's consolidated its marketing and media planning and buying chores with McCann Worldgroup. Starcom previously handled media planning and buying on the $75 million advertising account.
by on Sep 14, 3:31 PM
Euro RSCG London was named global creative agency of record for Credit Suisse. The agency will manage corporate advertising for the financial-services company. Euro RSCG London pitched the business against other global agencies, including Saatchi & Saatchi, TBWA, incumbent McCann Erickson and DDB. Euro RSCG London was awarded the account following a final creative shootout against TBWA. Media planning will remain with MPG.
by on Sep 14, 3:31 PM
Verizon tapped mcgarrybowen to handle creative chores on the launch of a Verizon Android phone.