Palladium Boots tapped VIRTUE Worldwide to produce an image campaign to reposition the brand as it relaunches for the Fall/Winter 2009 season. In addition, the agency added Wyborowa vodka to its roster of clients. The account will be handled out of VIRTUE's London office. A campaign will launch this fall with an emphasis on digital creative.

Initiative won Rabobank's media planning and buying account in the Netherlands, besting incumbent Kobalt in the final phase of a five-way pitch. Initiative will handle media communications in Australia, Belgium, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Nordics, Poland, Spain and Switzerland, markets where Rabobank is active. The agency will be responsible for strategy, research and insight, media concepting, planning and buying.

Razorfish was tapped to handle digital media duties for Staples.

GlobalHue was awarded a creative project for Chrysler's Jeep brand.

Verizon tapped mcgarrybowen to handle creative chores on the launch of a Verizon Android phone.

Euro RSCG London was named global creative agency of record for Credit Suisse. The agency will manage corporate advertising for the financial-services company. Euro RSCG London pitched the business against other global agencies, including Saatchi & Saatchi, TBWA, incumbent McCann Erickson and DDB. Euro RSCG London was awarded the account following a final creative shootout against TBWA. Media planning will remain with MPG.

OMD was awarded Virgin Atlantic's $30 million global media account.

Tierney was named media agency of record for TD Bank, besting MediaCom, Carat, and ZenithOptimedia for the $25 million account. Tierney is also TD Bank's creative agency of record, and had been handling media on a provisional basis since the September 2008 merger of TD Banknorth and Tierney's former client, Commerce Bank.

The Florida Lottery tapped St. John & Partners as its general market advertising agency, following a review. The agency will be responsible for general market creative and media chores. The annual budget is $23 million. The contract lasts for three years with the option for an additional three-year renewal.

Mile 9 has been hired by Rosa Mexicano Restaurants as agency of record. Mile 9 will handle creative and media duties.