GlobalHue was awarded a creative project for Chrysler's Jeep brand.

Razorfish was tapped to handle digital media duties for Staples.

Initiative won Rabobank's media planning and buying account in the Netherlands, besting incumbent Kobalt in the final phase of a five-way pitch. Initiative will handle media communications in Australia, Belgium, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Nordics, Poland, Spain and Switzerland, markets where Rabobank is active. The agency will be responsible for strategy, research and insight, media concepting, planning and buying.

Palladium Boots tapped VIRTUE Worldwide to produce an image campaign to reposition the brand as it relaunches for the Fall/Winter 2009 season. In addition, the agency added Wyborowa vodka to its roster of clients. The account will be handled out of VIRTUE's London office. A campaign will launch this fall with an emphasis on digital creative.

All detergent awarded Merkley + Partners creative duties on its advertising account. Billings were not released. Bartle Bogle Hegarty previously handled the account.

Red Robin Gourmet Burgers named Periscope as its agency of record. The move consolidates Red Robin's strategy development, media planning and buying and creative efforts with one agency.

Dixie Bones barbecue named The Republik as its first agency of record, charged with expanding the brand. Previous advertising was handled on a project basis by local agencies. The Republik will handle social media marketing, online and search engine optimization duties.

AOL tapped Leo Burnett to create a rebranding campaign.

Cumberland Packing Corp., manufacturer of brands such as Sweet 'N Low, Sugar in the Raw and Butter Buds, launched a creative and media review for all of the company's brands. Incumbent Pedone will not defend.

Amsterdam Worldwide was appointed by Opel/Vauxhall to launch the Opel Meriva across Europe. The agency bested McCann-Erickson, Lowe London and DLKW for the win. The account is estimated at $100 million.