Initiative - Rabobank

  • by September 14, 2009
Initiative won Rabobank's media planning and buying account in the Netherlands, besting incumbent Kobalt in the final phase of a five-way pitch. Initiative will handle media communications in Australia, Belgium, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Nordics, Poland, Spain and Switzerland, markets where Rabobank is active. The agency will be responsible for strategy, research and insight, media concepting, planning and buying.
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