Mile 9 has been hired by Rosa Mexicano Restaurants as agency of record. Mile 9 will handle creative and media duties.

The Florida Lottery tapped St. John & Partners as its general market advertising agency, following a review. The agency will be responsible for general market creative and media chores. The annual budget is $23 million. The contract lasts for three years with the option for an additional three-year renewal.

Tierney was named media agency of record for TD Bank, besting MediaCom, Carat, and ZenithOptimedia for the $25 million account. Tierney is also TD Bank's creative agency of record, and had been handling media on a provisional basis since the September 2008 merger of TD Banknorth and Tierney's former client, Commerce Bank.

OMD was awarded Virgin Atlantic's $30 million global media account.