Amsterdam Worldwide was appointed by Opel/Vauxhall to launch the Opel Meriva across Europe. The agency bested McCann-Erickson, Lowe London and DLKW for the win. The account is estimated at $100 million.

Cumberland Packing Corp., manufacturer of brands such as Sweet 'N Low, Sugar in the Raw and Butter Buds, launched a creative and media review for all of the company's brands. Incumbent Pedone will not defend.

AOL tapped Leo Burnett to create a rebranding campaign.

Dixie Bones barbecue named The Republik as its first agency of record, charged with expanding the brand. Previous advertising was handled on a project basis by local agencies. The Republik will handle social media marketing, online and search engine optimization duties.