Crown Imports shifted its Corona Light brand from Cramer-Krasselt to Publicis without a review. Cramer-Krasselt will continue to handle the Corona Extra brand.
72andSunny was tapped to handle digital work for Carl's Jr. and Hardee's.
Fourth Wall Restaurants tapped Walrus New York as its agency of record, without a review. Fourth Wall Restaurants is comprised of several New York City restaurants, including the flagship Smith & Wollensky location, Maloney & Porcelli, the Post House, Quality Meats and Park Avenue Summer. Walrus will handle creative and media planning and buying for the restaurants.
Orbitz moved its creative chores from Mullen to Trailer Park, without a review.
Wieden+Kennedy New York was named agency of record for restaurant chain Benihana. The agency will handle creative, along with all media planning and buying duties.
Aprica, manufacturer of strollers, car seats and other children's products, tapped McKinney to lead brand expansion efforts across the U.S., Europe and Asia, and develop a global Web site. The company is owned by Newell Rubbermaid and headquartered in Osaka, Japan. The agency will also provide marketing communications for global campaigns that will incorporate both traditional and emerging media.
The National Football League selected Grey to handle a branding assignment.
Nokia named Carat as its lead global media planning and buying agency. MediaCom previously handled the account, estimated at $500 million. Carat bested Zenith Optimedia for the win.
The Western Union Company selected TBA Global as its agency of record for its Mobile Business unit. TBA Global will develop consumer-based strategy and creative to build awareness for the Western Union Mobile Money Transfer service. In addition, the agency will support several other projects under the Mobile Business unit umbrella.
H&R Block moved creative chores on its $130 million account to DDB. Campbell Mithun previously handled the work.