Austin, TX-based independent agency McGarrah Jessee has been named strategic partner for Jacuzzi Group. The agency remit includes branding and creative services.Jacuzzi Group, based in Chino Hills, CA, is a global manufacturer of eponymous premium spas, swim spas, whirlpool, soaking, bathtubs, showers, and related bathroom products. “After a thorough search for the right agency, we know McJ is the right partner for the job," said Anne-Marie Nealy, senior director of brand marketing, Jacuzzi Group. The agency has worked with brands like Yeti and Shiner.
Frozen dessert brand Halo Top has selected Fact & Fiction as its social agency of record as the brand seeks to build a stronger connection with consumers on digital platforms. The agency's remit includes social strategy, creative, content production, community management, analytics and other duties. Halo Top selected the agency after a competitive review. The win marks an expansion of the relationship between Fact & Fiction and Halo Top’s parent company, Wells Enterprises, as the agency has worked on several brands including Blue Ribbon Classics and The Cheesecake Factory At Home ice cream.