Independent creative agency Young & Laramore has announced four new business wins: Gainbridge, Rust-Oleum’s EpoxyShield, Sound United and Bit-O-Honey.   The partnership with Gainbridge began with The Indianapolis 500, coinciding with the company’s role as the presenting sponsor of the iconic race. A relatively new entrant in the financial services sector, Gainbridge tapped Y&L for all strategy, creative, digital, social and media. Consumer goods brand, Rust-Oleum, chose Y&L to lead creative and strategy, including TV, digital, and social content for its garage floor product, EpoxyShield. Y&L will be working with Rust-Oleum’s in-house production team on the initial campaign. Consumer electronics company, …

Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record for TikTok campaigns. The move comes as Jack in the Box ramps up its community-building efforts for various social platforms. The company said that its social media channels have been a successful way for it to connect with different audiences and TikTok offers a creative outlet to showcase the company’s creativity and sense of humor.    

Performance footwear and apparel brand HOKA ONE ONE, a division of Deckers Brands has appointed FCB as its first-ever global creative agency of record following a competitive review. The account will be led by FCB West in San Francisco which will tap into FCB’s network of offices around the world as needed to service the business.  Founded in 2009, HOKA had a huge growth spurt last year with sales up 62% over 2019.   “As we set our sights on $1 billion and beyond, it’s the right time to hire HOKA’s first strategic AOR,” stated Wendy Yang, president of …

Austin, TX-based independent agency McGarrah Jessee has been named strategic partner for Jacuzzi Group. The agency remit includes branding and creative  services.Jacuzzi Group, based in Chino Hills, CA,  is a global manufacturer of eponymous premium spas, swim spas, whirlpool, soaking, bathtubs, showers, and related bathroom products.  “After a thorough search for the right agency, we know McJ is the right partner for the job," said Anne-Marie Nealy, senior director of brand marketing, Jacuzzi Group. The agency has worked with brands like Yeti and Shiner. 

Frozen dessert brand Halo Top has selected Fact & Fiction as its social agency of record as the brand seeks to build a stronger connection with consumers on digital platforms. The agency's remit includes social strategy, creative, content production, community management, analytics and other duties. Halo Top selected the agency after a competitive review. The win marks an expansion of the relationship between Fact & Fiction and Halo Top’s parent company, Wells Enterprises, as the agency has worked on several brands including Blue Ribbon Classics and The Cheesecake Factory At Home ice cream.