• by Steve McClellan  @mp_mcclellan, June 3, 2021

Frozen dessert brand Halo Top has selected Fact & Fiction as its social agency of record as the brand seeks to build a stronger connection with consumers on digital platforms. The agency's remit includes social strategy, creative, content production, community management, analytics and other duties.

Halo Top selected the agency after a competitive review. The win marks an expansion of the relationship between Fact & Fiction and Halo Top’s parent company, Wells Enterprises, as the agency has worked on several brands including Blue Ribbon Classics and The Cheesecake Factory At Home ice cream.