Independent creative agency Young & Laramore has announced four new business wins: Gainbridge, Rust-Oleum’s EpoxyShield, Sound United and Bit-O-Honey.
The partnership with Gainbridge began with The Indianapolis 500, coinciding with the company’s role as the presenting sponsor of the iconic race. A relatively new entrant in the financial services sector, Gainbridge tapped Y&L for all strategy, creative, digital, social and media.
Consumer goods brand, Rust-Oleum, chose Y&L to lead creative and strategy, including TV, digital, and social content for its garage floor product, EpoxyShield. Y&L will be working with Rust-Oleum’s in-house production team on the initial campaign.
Consumer electronics company, Sound United, has selected Y&L to lead strategy and creative for its Definitive Technology and Polk brands, as well as conducting consumer insight research for its high-end audio brands like Denon and Marantz.
The Spangler Candy company, located in Bryan, Ohio, has selected the agency to help develop a new brand platform for the 97-year old candy brand, Bit-O-Honey, recently acquired from Pearson’s Candy company.