• BIZ DEV: IRONMAN Taps Kwittken As North American AOR
    IRONMAN, provider of endurance races and a Wanda Sports Holdings company, tapped Kwittken, an MDC Partners agency, to handle strategic corporate and consumer communications. The agency will enhance IRONMAN's U.S. public relations efforts, via elevated brand positioning, athlete stories, influencer engagement and event support in key markets.IRONMAN joins Kwittken's roster of brands in the health, wellness and fitness category, which already includes Orangetheory Fitness, Cervélo, Zicam and PDI. The agency previously created work for Centerplate, DJO Global and its portfolio of DonJoy products."The foundation of the IRONMAN brand is the drive, ambition and relentless spirit of our athletes," said Christopher Stadler, ...
  • BIZ DEV: Booking.com Adds Deutsch, Joan To Agency Roster
    Travel website Booking.com added Deutsch and Joan to its roster of US agencies. Wieden+Kennedy Amsterdam previously handled US work and will continue to handle work internationally. Booking.com spent $164 million the first 11 months of 2016, according to Kantar Media.
  • BIZ DEV: TEAM Enterprises To Handle Experiential, Retail Sampling For MillerCoors
    Following an RFP, TEAM Enterprises was tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two decades. "We are excited to strengthen and continue our long-time partnership with MillerCoors. This allows us to maintain our commitment to bringing MillerCoors branded experiences to life at retail, special events, and wherever MillerCoors portfolio of products are sold," said Dan Gregory, CEO of TEAM Enterprises. "We are honored to partner with such an admired company and ambitious team." Added Brad Schwartz, chief commercial solutions officer of MillerCoors. "TEAM ...
  • BIZ DEV: Pitch Awarded Branding Assignment For Blizzard Entertainment
    Pitch was awarded a branding assignment for videogame behemoth Blizzard Entertainment. The agency was tasked with creating a campaign for Hearthstone: Heroes of Warcraft, Blizzard's digital strategy card game. Launched in 2014, the franchise already has more than 50 million registered users. Using the new tagline "Hand to Hand Fun," a set of three video position Hearthstone as the ultimate form of conflict resolution, even in settings like an office, a coffee shop, and library. The situations quickly escalate as the actors transform into some of Hearthstone's most memorable characters. Rather than "taking it outside" to settle the disagreement with ...
  • BIZ DEV: Bob Gold & Associates Named AOR For Media & Entertainment Services Alliance
    The Media & Entertainment Services Alliance (MESA), a community of technology executives and companies involved in media & entertainment, tapped Bob Gold & Associates to support its newly launched member awareness initiative. MESA provides information resources and initiatives for senior-executive teams responsible for steering their companies' revenue growth in the media & entertainment world. More than 40,000 worldwide professionals read the organizations 10 weekly newsletters and attend its 25 summits, conferences and industry meetings each year. "We are excited to work with an agency that can amplify our mission of advancing the creation, production and distribution of media and entertainment," ...
  • BIZ DEV: TRACK DDB Named CRM AOR For Samsung Electronics Canada
    Samsung Electronics Canada tapped TRACK DDB as its customer relationship management, data and analytics agency of record. The agency is tasked with creating targeted, data-driven communication strategies that will forge stronger connections and engagement with Canadian consumers and influencers. "We are excited to welcome TRACK DDB to our roster of agency partners, to further strengthen the Samsung customer journey with more targeted, dynamic messaging," said Mark Childs, chief marketing officer of Samsung Canada. "This partnership will help Canadian consumers get closer to the Samsung brand with personalized, timely experiences, innovation news and offers they're passionate about."
  • BIZ DEV: Diffusion Named AOR For USA Today Network
    Diffusion was named PR agency of record for USA Today Network. The agency will promote USA Today Network's approach to applied technologies for reporting and storytelling, such as virtual reality, as well as showcasing the network's footprint across the country as a mainstay media brand. The overall campaign will target C-suite executives and millennials to impact readership while promoting corporate communications to target technology, advertising and media influencers. "The USA TODAY NETWORK is continuing its transformation and Diffusion has demonstrated a strong command of creativity, as well as accountability of results, and we’re eager to work together moving forward," said ...
  • BIZ DEV: Doner London Named UK Creative Agency For Novotel and Mercure Hotels
    Following a review, Novotel and Mercure hotels named Doner London as lead creative agency for the UK. The brands, part of the AccorHotels brand portfolio, have a network of more than 100 hotels in the UK. Doner is tasked with developing a suite of multi-channel creative campaigns, spanning TV, content creation, social, digital and experiential to promote the properties to business and leisure travelers. "Doner stood out for the deep quality of their strategic and creative thinking," said Laila Abdin, marketing director midscale brands, UK & Ireland (Mercure & Novotel). "Their response was fully in tune with our brand and ...
  • BIZ DEV: Dacor Names Team One As AOR
    Following a pitch process, Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. Team One will handle creative, strategy, public relations, social, digital, experiential and media planning duties, while Samsung's media agency, Starcom, will handle media buying. New brand creative for Dacor will launch this summer. "We chose Team One because they share our intense ambition for Dacor's future," said Chuck Huebner, president and chief executive officer of Dacor. "Their deep understanding of affluent customers, along with their creative ideas for the brand, will help us succeed ...
  • BIZ DEV: Nissin Foods Names Crossmedia, High Wide & Handsome As Media, Creative Agencies
    Following a review, Crossmedia, was named media agency of record for Nissin Foods USA, makers of instant ramen noodle products like iconic Cup Noodles, Top Ramen, Bowl Noodles, Souper Meal, Ramen Noodles and Nissin Raoh. Crossmedia won the account in partnership with High Wide & Handsome, which handles creative. The pair collaborated on Nissin Food's first major national advertising campaign for the Cup Noodles brand in more than 17 years. "Just Warmin' Up" consists of broadcast cable, digital video, custom content, paid social, and an all-you-can-consume noodle festival in Southern California. The assignment follows an increase in distribution of the ...
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