BIZ DEV: TEAM Enterprises To Handle Experiential, Retail Sampling For MillerCoors

Following an RFP, TEAM Enterprises was tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two decades.

"We are excited to strengthen and continue our long-time partnership with MillerCoors. This allows us to maintain our commitment to bringing MillerCoors branded experiences to life at retail, special events, and wherever MillerCoors portfolio of products are sold," said Dan Gregory, CEO of TEAM Enterprises. "We are honored to partner with such an admired company and ambitious team."

Added Brad Schwartz, chief commercial solutions officer of MillerCoors. "TEAM has been a MillerCoors agency partner for approximately two decades. TEAM knows our business well, is better equipped than other agencies to meet our deep local needs across the country and will ensure that our experiential and sampling programs are truly best-in-class."

MillerCoors spent $429 million on measured media the first 11 months of 2016, per Kantar Media.



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