BIZ DEV: Pitch Awarded Branding Assignment For Blizzard Entertainment

Pitch was awarded a branding assignment for videogame behemoth Blizzard Entertainment. The agency was tasked with creating a campaign for Hearthstone: Heroes of Warcraft, Blizzard's digital strategy card game. Launched in 2014, the franchise already has more than 50 million registered users.

Using the new tagline "Hand to Hand Fun," a set of three video position Hearthstone as the ultimate form of conflict resolution, even in settings like an office, a coffee shop, and library. The situations quickly escalate as the actors transform into some of Hearthstone's most memorable characters.

Rather than "taking it outside" to settle the disagreement with a fistfight, they challenge "take it inside" the world of Hearthstone instead.



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