• by Amy Corr  @MediaPostOTL, February 17, 2017

Following a review, Novotel and Mercure hotels named Doner London as lead creative agency for the UK. The brands, part of the AccorHotels brand portfolio, have a network of more than 100 hotels in the UK.

Doner is tasked with developing a suite of multi-channel creative campaigns, spanning TV, content creation, social, digital and experiential to promote the properties to business and leisure travelers.

"Doner stood out for the deep quality of their strategic and creative thinking," said Laila Abdin, marketing director midscale brands, UK & Ireland (Mercure & Novotel). "Their response was fully in tune with our brand and audience, and we are confident they will deliver against our ambitious commercial targets for 2017 and beyond."