• by Amy Corr  @MediaPostOTL, February 20, 2017

Diffusion was named PR agency of record for USA Today Network. The agency will promote USA Today Network's approach to applied technologies for reporting and storytelling, such as virtual reality, as well as showcasing the network's footprint across the country as a mainstay media brand.

The overall campaign will target C-suite executives and millennials to impact readership while promoting corporate communications to target technology, advertising and media influencers.

"The USA TODAY NETWORK is continuing its transformation and Diffusion has demonstrated a strong command of creativity, as well as accountability of results, and we’re eager to work together moving forward," said Amber Allman, vice president of corporate events and communications at Gannett.