Western Union is in final negotiations with Dieste Harmel & Partners, Dallas, in naming them as agency of record for the company's $10 million account. Cartel Creativo, San Antonio, and LatinWorks, Austin were in the running for the account.
Subway has put the creative portion of its $200 million account into review. Joanne Davis Consulting, New York, will handle the review. Incumbent Euro RSCG MVBMS, New York, will defend its account, and a decision will be announced in July.
XM Satellite Radio has awarded its creative advertising account to Mullen and its media account to Carat North America. Hill Holliday and Modernista were finalists in the creative review and MediaVest competed for the media review.
Harris Publications has awarded VentureDirect Worldwide the job of managing its group of consumer subscriber files. Harris owns twenty-two publications, which target consumers in highly specific interest categories.
Office Max has ended its three-year relationship with Publicis Worldwide, New York and shifted its advertising account over to J. Walter Thompson, Chicago.
Spring, O'Brien, based in New York, has been awarded the advertising account of Emirates. The billings for 2003 will be $2.5 million. Other finalists in the creative review included Mad Dogs and Englishmen and Leagas Delaney. Spring, O'Brien, which was the incumbent agency, has handled the airline's advertising for the past seven years.
The American Legacy Foundation tapped Arnold and Crispin Porter + Bogusky for creative chores on its "Truth" anti-smoking program and named GSD&M for other creative projects. Others competing for the account were Arnold, Boston, Campbell-Ewald, GSD&M, Austin, Texas and Wieden + Kennedy, Portland, Ore.
MediaVest has been awarded DirecTV's $137 million media-buying business. The agency already handles media planning for DirecTV. MediaVest's sibling GM Mediaworks previously handled the account.
Tyco International has named Hill Holliday Connors Cosmopulos, Boston as their agency of record. The agency beat out DDB Worldwide, TBWA/Chiat/Day and Y&R Advertising, all New York.
DriveTime, owner and operator of 76 automotive dealerships in 8 states across the country, has named O'Leary and Partners agency of record for their $10 million account.