NGN LAB, Engine Creative’s newly established social media unit, has won its first client: US home fitness provider Bowflex, with a brief to strengthen the brand in the UK.  Bowflex, owned by home fitness manufacturer Nautilus, Inc., offers a wide range of connected fitness solutions for the home.  NGN LAB will create a social-first UK launch promoting the brand’s products starting in December. The brief is to grow the Bowflex audience and deliver a seamless digital experience from editorial storytelling through to social commerce.  Launched by Engine Creative in September, NGN LAB is headed by Matthew Harrington, Engine’s head of …

Innocean USA has been selected by online gaming marketer Gravity Interactive as its agency of record and by Pacific Life as its creative agency of record.  Innocean USA partnered with its Brazilian counterpart on its first campaign with Gravity Interactive titled “The Last Memories” for video game brand Ragnarok, which will launch in December.  Innocean USA has worked with Pacific Life on a project basis for the past two years, and most recently on its “Next Generation” campaign which refreshed its creative and evolved its brand messaging to align with the current economic landscape. …

Food and beverage distributor Bolthouse Farms has named The Many as its advertising AOR and Finn Partners as PR AOR. The Many will lead the marketing strategy and execution for all consumer efforts, including paid media. In addition to repositioning the Bolthouse Farms and Wunderootsconsumer brands, The Many will create an overarching Bolthouse Farms company “brand essence,” visual identity and new brand campaigns. “Over the last several years, Bolthouse Farms has been on a journey to redefine and reimagine who we are as a brand and company,” said Pamela Naumes, Bolthouse Farms Vice President, Digital Transformation. “As part of …

Media Matters Worldwide has been named media agency of record for jobs and company insights platform Glassdoor.   The San Francisco-based women-owned and women-led agency will be responsible for Glassdoor’s omnichannel strategy, communications planning, analytics and data visualization as of early November 2021. “As the ‘Great Resignation’ of 2021 continues, it is more important than ever to help job seekers find a job and company they love,” said Amanda Runner, Glassdoor’s Senior Vice President of Marketing. “We were impressed with MMWW’s understanding of how Glassdoor provides job seekers and employees with more transparent information about a critical piece …

Evansville, IN-based fiber-optic company MetroNet has named The Richards Group as its new brand advertising agency. The agency will be responsible for overall creative advertising strategy, digital and social strategy, and all media planning and buying. The agency also is tasked with refreshing the brand’s entire look and feel. Richards has a track record in the telecom and cable industry, having worked with firms like Charter, Spectrum, Comcast, AT&T Broadband, Starz Encore and AMC, among others. MetroNet serves hundreds of thousands of customers across 13 states, providing fiber-optic Internet and communication services to underserved communities.    

Denver-based ad agency Cactus has been selected as the agency of record for the North Carolina Educational Lottery. The initial contract period is three years and the agency’s first work will appear in early 2022. As the lead creative agency, Cactus will be focused on integrated strategy, creative development and production for campaigns utilizing traditional broadcast, digital, social media, and point-of-sale. The Lottery typically launches 48 to 52 scratch-off games each year, and Cactus will support monthly launches of new scratch-off games with original creative campaigns as well as supporting various draw games with campaigns throughout the year. The agency …

The James Beard Foundation has appointed Wagstaff Media & Marketing as its new agency of record. The firm will represent the Foundation in its marketing and communications efforts surrounding its national programming, awards, and leadership. The client team will be led by Valerie Wilson, who recently rejoined Wagstaff as Managing Director, Culture and Lifestyle, and brings over 20 years of hospitality, lifestyle, and cultural marketing experience.  

Audio equipment manufacturer JBL, part of Harman, has named full-service advertising agency Doner as its lead U.S. brand agency following a competitive review. Previously, Doner served as the global strategy and creative content lead and will continue in that role while adding U.S. strategic and creative duties. With this assignment, Doner is adding to its role in creating global platforms for each region to also now activating campaigns in JBL’s biggest market.  The agency said that during its 11 year partnership with Harman, Doner has helped JBL become the #1 brand in portable speakers. In this new role, Doner will …