Evansville, IN-based fiber-optic company MetroNet has named The Richards Group as its new brand advertising agency.
The agency will be responsible for overall creative advertising strategy, digital and social strategy, and all media planning and buying. The agency also is tasked with refreshing the brand’s entire look and feel.
Richards has a track record in the telecom and cable industry, having worked with firms like Charter, Spectrum, Comcast, AT&T Broadband, Starz Encore and AMC, among others.
MetroNet serves hundreds of thousands of customers across 13 states, providing fiber-optic Internet and communication services to underserved communities.