NGN LAB, Engine Creative’s newly established social media unit, has won its first client: US home fitness provider Bowflex, with a brief to strengthen the brand in the UK.
Bowflex, owned by home fitness manufacturer Nautilus, Inc., offers a wide range of connected fitness solutions for the home.
NGN LAB will create a social-first UK launch promoting the brand’s products starting in December. The brief is to grow the Bowflex audience and deliver a seamless digital experience from editorial storytelling through to social commerce.
Launched by Engine Creative in September, NGN LAB is headed by Matthew Harrington, Engine’s head of editorial and brand partnerships.