by Steve McClellan on Dec 15, 2:53 PM
Walton Isaacson has been named multicultural agency of record for American Airlines. The agency will be responsible for creative strategy, brief development, and campaign development including creative concepts, video content and social/influencer ideas. The work is expected to break in the first half of 2022.
by Steve McClellan on Dec 9, 10:03 AM
Liberty Communications, part of Liberty Latin America, has named VMLY&R as its strategic and creative agency of record after a review. The remit covers Puerto Rico and the U.S. Virgin Islands. The agency will develop marketing strategies and creative work across the company’s mobile, home (paid TV, broadband, telephony) and B2B divisions. The scope of work includes brand strategy and positioning, brand advertising, retail advertising, and digital. VMLY&R will also support ecommerce, consumer research and product development. VMLY&R previously worked with Liberty to execute a rebranding strategy after Liberty Latin America acquired AT&T’s wireless and wireline operations in Puerto Rico …