• Monterey County Convention and Visitors Bureau - Borders Perrin Norrander
    Monterey County Convention and Visitors Bureau in California named Borders Perrin Norrander as its advertising agency of record, following a review. The agency will handle strategic planning, creative and media planning and buying across all media channels including online, print and innovative technologies.
  • T3 - Aircell
    T3 was named agency of record for Aircell's Gogo Inflight Internet, a provider of airline Internet connectivity. The agency will handle strategy, creative and media chores, while Spark Public Relations, San Francisco, will handle public relations duties.
  • GSD&M Idea City - BMW
    BMW and its agency, GSD&M Idea City, are parting ways after five years.
  • Sanofi-Aventis - Optimedia
    Sanofi-Aventis, a French pharmaceutical company, chose to retain Optimedia to handle its global media work, estimated at $450 million.
  • Intel
    MRM, Tribal DDB and Razorfish are the three agencies competing for Intel's creative b2b account.
  • Fisher Boy - Full Contact and Norbella Media
    Fisher Boy, a High Liner Foods brand of breaded seafood products, selected Full Contact as its agency of record. Norbella Media will handle media planning and buying. The account was awarded after a review and billings were not disclosed.
  • David & Goliath and Initiative - California Lottery
    The California Lottery Commission tapped David & Goliath to handle its advertising account for the next five years, with the possibility of a two-year contract extension. Initiative will handle media chores. BBDO previously handled the account.
  • Boylan Bottling Co. - Barker/DZP
    Boylan Bottling Co., a privately held soda brand, has named Barker/DZP as agency of record to handle branding, marketing and digital support services.
  • Century 21
    Century 21 Department Store has placed its creative and media account in review. AAR Partners is managing the review process. Agencies with retail or high-end fashion experience located in New York City are being invited to participate.
  • Yahoo - MediaVest
    Yahoo tapped MediaVest to handle its U.S. online and offline media chores, previously handled by Neo@Ogilvy and Mindshare, respectively.
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