The California Lottery Commission tapped David & Goliath to handle its advertising account for the next five years, with the possibility of a two-year contract extension. Initiative will handle media chores. BBDO previously handled the account.

Fisher Boy, a High Liner Foods brand of breaded seafood products, selected Full Contact as its agency of record. Norbella Media will handle media planning and buying. The account was awarded after a review and billings were not disclosed.

MRM, Tribal DDB and Razorfish are the three agencies competing for Intel's creative b2b account.

Sanofi-Aventis, a French pharmaceutical company, chose to retain Optimedia to handle its global media work, estimated at $450 million.

BMW and its agency, GSD&M Idea City, are parting ways after five years.

T3 was named agency of record for Aircell's Gogo Inflight Internet, a provider of airline Internet connectivity. The agency will handle strategy, creative and media chores, while Spark Public Relations, San Francisco, will handle public relations duties.

Monterey County Convention and Visitors Bureau in California named Borders Perrin Norrander as its advertising agency of record, following a review. The agency will handle strategic planning, creative and media planning and buying across all media channels including online, print and innovative technologies.

CKE Restaurants placed creative work on its Carl's Jr. and Hardee's brands in review. Incumbent Mendelsohn Zien will defend.

Reading Is Fundamental tapped Mother New York to handle its advertising duties.

Mazda North American Operations announced that WPP Group has officially taken over as its full-service marketing-communications partner. The new entity, "Team Mazda," is comprised of various WPP marketing agencies and will be responsible for providing strategic marketing and communications support for MNAO's U.S., Canadian and Mexican operations. Team Mazda will be headquartered in Irvine, Calif.