Monterey County Convention and Visitors Bureau in California named Borders Perrin Norrander as its advertising agency of record, following a review. The agency will handle strategic planning, creative and media planning and buying across all media channels including online, print and innovative technologies.

T3 was named agency of record for Aircell's Gogo Inflight Internet, a provider of airline Internet connectivity. The agency will handle strategy, creative and media chores, while Spark Public Relations, San Francisco, will handle public relations duties.

BMW and its agency, GSD&M Idea City, are parting ways after five years.

Sanofi-Aventis, a French pharmaceutical company, chose to retain Optimedia to handle its global media work, estimated at $450 million.

MRM, Tribal DDB and Razorfish are the three agencies competing for Intel's creative b2b account.

Fisher Boy, a High Liner Foods brand of breaded seafood products, selected Full Contact as its agency of record. Norbella Media will handle media planning and buying. The account was awarded after a review and billings were not disclosed.

The California Lottery Commission tapped David & Goliath to handle its advertising account for the next five years, with the possibility of a two-year contract extension. Initiative will handle media chores. BBDO previously handled the account.

Boylan Bottling Co., a privately held soda brand, has named Barker/DZP as agency of record to handle branding, marketing and digital support services.

Century 21 Department Store has placed its creative and media account in review. AAR Partners is managing the review process. Agencies with retail or high-end fashion experience located in New York City are being invited to participate.

Yahoo tapped MediaVest to handle its U.S. online and offline media chores, previously handled by Neo@Ogilvy and Mindshare, respectively.