Major League Baseball selected Hill Holliday as its agency of record. The partnership begins with the upcoming 2011 season. McCann Erickson previously handled the work.
Euro RSCG London was awarded the global Chivas digital work, following a review. The agency already handles global above-the-line advertising for Chivas, running the account out of Euro RSCG London. The agency picked up the global advertising chores in May 2008.
Barkley is losing most of its work for Sonic, but will retain field marketing, cause initiatives and public relations duties. Sonic's creative and media account remain in review. Barkley is not defending.
Colle+McVoy has been named agency of record for the Mammoth Mountain Ski Area. The agency will lead strategic and creative development of digitally driven, integrated marketing programs targeted to adventure enthusiasts.
Luxottica Group tapped Publicis Groupe to handle global marketing and advertising duties.
Mazda North American Operations announced that WPP Group has officially taken over as its full-service marketing-communications partner. The new entity, "Team Mazda," is comprised of various WPP marketing agencies and will be responsible for providing strategic marketing and communications support for MNAO's U.S., Canadian and Mexican operations. Team Mazda will be headquartered in Irvine, Calif.
Reading Is Fundamental tapped Mother New York to handle its advertising duties.
CKE Restaurants placed creative work on its Carl's Jr. and Hardee's brands in review. Incumbent Mendelsohn Zien will defend.
Benihana, operator of Japanese theme and sushi restaurants, named Cramer-Krasselt as its creative and media agency of record. The agency's New York office will be responsible for all national and local market advertising, media buying and planning as well as digital, search and direct marketing. New work will debut this fall. Wieden + Kennedy New York previously handled the account.
Lopez Negrete was awarded creative chores on Verizon Communication's U.S. Hispanic account, estimated at $40 million. GlobalHue previously handled the work.