Luxottica Group tapped Publicis Groupe to handle global marketing and advertising duties.

Colle+McVoy has been named agency of record for the Mammoth Mountain Ski Area. The agency will lead strategic and creative development of digitally driven, integrated marketing programs targeted to adventure enthusiasts.

Barkley is losing most of its work for Sonic, but will retain field marketing, cause initiatives and public relations duties. Sonic's creative and media account remain in review. Barkley is not defending.

Euro RSCG London was awarded the global Chivas digital work, following a review. The agency already handles global above-the-line advertising for Chivas, running the account out of Euro RSCG London. The agency picked up the global advertising chores in May 2008.

Major League Baseball selected Hill Holliday as its agency of record. The partnership begins with the upcoming 2011 season. McCann Erickson previously handled the work.

Yahoo tapped MediaVest to handle its U.S. online and offline media chores, previously handled by Neo@Ogilvy and Mindshare, respectively.

Century 21 Department Store has placed its creative and media account in review. AAR Partners is managing the review process. Agencies with retail or high-end fashion experience located in New York City are being invited to participate.

Boylan Bottling Co., a privately held soda brand, has named Barker/DZP as agency of record to handle branding, marketing and digital support services.

Blue Chip Marketing Worldwide has been named agency of record for John B. Sanfilippo & Son, Inc. The agency will handle all marketing aspects, including creative, interactive and media duties.

Schwan's Home Service named The Gate Worldwide agency of record, without a review. The Gate developed marketing strategy and creative for Schwan's Home Service on a project basis over the past year. A new campaign, launching later this quarter, includes TV, radio, print, graphic identity, outdoor and digital elements. The agency will also handle media buying and planning.