ExxonMobil placed its global media and creative accounts in review, in an effort to consolidate work at fewer agencies.
Imperial Brands selected Meter Industries as agency of record to handle the launch of its 4 Orange Premium Vodka. The assignment will include all creative advertising including print, point of purchase and online media. Media chores will be handled by Horizon Media.
Carat was awarded Relativity Media's U.S. planning and buying account, estimated at $200 million.
ConocoPhillips tapped Digitas to handle its digital creative chores.
Schwan's Home Service named The Gate Worldwide agency of record, without a review. The Gate developed marketing strategy and creative for Schwan's Home Service on a project basis over the past year. A new campaign, launching later this quarter, includes TV, radio, print, graphic identity, outdoor and digital elements. The agency will also handle media buying and planning.
Blue Chip Marketing Worldwide has been named agency of record for John B. Sanfilippo & Son, Inc. The agency will handle all marketing aspects, including creative, interactive and media duties.
Leo Burnett, Razorfish and Zenith Media were awarded branding, digital work and traditional media chores, respectively, on Travelocity's $70 million advertising account.
Communispace hired Mechanica as its agency of record to develop and launch its new Web site. Billings were not disclosed.
EmblemHealth launched a $15 million review of its branding and direct response advertising work. AAR Partners is handling the search. EmblemHealth has invited its incumbent agencies to participate in the review. Boston-based Hill Holliday has been working on the brand since 2006 and Seattle-based Hacker Group has handled direct response chores since 2001. A decision is expected by the end of the year.
Northrop Grumman tapped mcgarrybowen to handle creative and media chores on its $30 million advertising account. McCann Erickson Los Angeles previously handled the work.