by on Oct 11, 3:30 PM
ExxonMobil placed its global media and creative accounts in review, in an effort to consolidate work at fewer agencies.
by on Oct 11, 3:30 PM
Imperial Brands selected Meter Industries as agency of record to handle the launch of its 4 Orange Premium Vodka. The assignment will include all creative advertising including print, point of purchase and online media. Media chores will be handled by Horizon Media.
by on Oct 11, 3:30 PM
Carat was awarded Relativity Media's U.S. planning and buying account, estimated at $200 million.
by on Oct 11, 3:30 PM
ConocoPhillips tapped Digitas to handle its digital creative chores.
by on Oct 11, 3:30 PM
Schwan's Home Service named The Gate Worldwide agency of record, without a review. The Gate developed marketing strategy and creative for Schwan's Home Service on a project basis over the past year. A new campaign, launching later this quarter, includes TV, radio, print, graphic identity, outdoor and digital elements. The agency will also handle media buying and planning.
by on Oct 11, 3:30 PM
Blue Chip Marketing Worldwide has been named agency of record for John B. Sanfilippo & Son, Inc. The agency will handle all marketing aspects, including creative, interactive and media duties.
by on Oct 4, 4:00 PM
Leo Burnett, Razorfish and Zenith Media were awarded branding, digital work and traditional media chores, respectively, on Travelocity's $70 million advertising account.
by on Oct 4, 4:00 PM
Communispace hired Mechanica as its agency of record to develop and launch its new Web site. Billings were not disclosed.
by on Oct 4, 4:00 PM
EmblemHealth launched a $15 million review of its branding and direct response advertising work. AAR Partners is handling the search. EmblemHealth has invited its incumbent agencies to participate in the review. Boston-based Hill Holliday has been working on the brand since 2006 and Seattle-based Hacker Group has handled direct response chores since 2001. A decision is expected by the end of the year.
by on Oct 4, 4:00 PM
Northrop Grumman tapped mcgarrybowen to handle creative and media chores on its $30 million advertising account. McCann Erickson Los Angeles previously handled the work.