• ExxonMobil
    ExxonMobil placed its global media and creative accounts in review, in an effort to consolidate work at fewer agencies.
  • Meter Industries - 4 Orange Premium Vodka
    Imperial Brands selected Meter Industries as agency of record to handle the launch of its 4 Orange Premium Vodka. The assignment will include all creative advertising including print, point of purchase and online media. Media chores will be handled by Horizon Media.
  • Relativity Media - Carat
    Carat was awarded Relativity Media's U.S. planning and buying account, estimated at $200 million.
  • ConocoPhillips - Digitas
    ConocoPhillips tapped Digitas to handle its digital creative chores.
  • Schwan's Home Service - The Gate Worldwide
    Schwan's Home Service named The Gate Worldwide agency of record, without a review. The Gate developed marketing strategy and creative for Schwan's Home Service on a project basis over the past year. A new campaign, launching later this quarter, includes TV, radio, print, graphic identity, outdoor and digital elements. The agency will also handle media buying and planning.
  • Blue Chip Marketing Worldwide - John B. Sanfilippo & Son
    Blue Chip Marketing Worldwide has been named agency of record for John B. Sanfilippo & Son, Inc. The agency will handle all marketing aspects, including creative, interactive and media duties.
  • Travelocity - Leo Burnett, Razorfish and Zenith Media
    Leo Burnett, Razorfish and Zenith Media were awarded branding, digital work and traditional media chores, respectively, on Travelocity's $70 million advertising account.
  • Communispace - Mechanica
    Communispace hired Mechanica as its agency of record to develop and launch its new Web site. Billings were not disclosed.
  • EmblemHealth
    EmblemHealth launched a $15 million review of its branding and direct response advertising work. AAR Partners is handling the search. EmblemHealth has invited its incumbent agencies to participate in the review. Boston-based Hill Holliday has been working on the brand since 2006 and Seattle-based Hacker Group has handled direct response chores since 2001. A decision is expected by the end of the year.
  • Northrop Grumman - mcgarrybowen
    Northrop Grumman tapped mcgarrybowen to handle creative and media chores on its $30 million advertising account. McCann Erickson Los Angeles previously handled the work.
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