ConocoPhillips tapped Digitas to handle its digital creative chores.

Carat was awarded Relativity Media's U.S. planning and buying account, estimated at $200 million.

Imperial Brands selected Meter Industries as agency of record to handle the launch of its 4 Orange Premium Vodka. The assignment will include all creative advertising including print, point of purchase and online media. Media chores will be handled by Horizon Media.

ExxonMobil placed its global media and creative accounts in review, in an effort to consolidate work at fewer agencies.

Lopez Negrete was awarded creative chores on Verizon Communication's U.S. Hispanic account, estimated at $40 million. GlobalHue previously handled the work.

Benihana, operator of Japanese theme and sushi restaurants, named Cramer-Krasselt as its creative and media agency of record. The agency's New York office will be responsible for all national and local market advertising, media buying and planning as well as digital, search and direct marketing. New work will debut this fall. Wieden + Kennedy New York previously handled the account.

Alacer Corp, maker of Emergen-C vitamin drink mix, tapped Walrus as Emergen-C's social media agency. The account was awarded after a review. Walrus will develop a series of integrated social media campaigns on platforms such as Facebook and Twitter.

NorBella was named media agency of record for insurance agency, Arbella. The integrated media campaign includes TV, radio, digital and sports packages.

Jordan Opportunity Fund hired Seiter & Miller Advertising in New York as its first advertising agency.

Sonic placed its creative and media account in review. Barkley currently handles the work and will not defend.