• Diageo - Carat
    Carat was awarded Diageo's U.S. media account, estimated at $130 million. MediaCom previously handled the work.
  • Captain Morgan and Tanqueray
    Diageo placed global creative chores on its Captain Morgan and Tanqueray brands in review.
  • MEC Philippines - Pfizer
    MEC Philippines was tapped to handle Pfizer's online and offline media planning and buying. The assignment includes Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick brands.
  • Grey - GlaxoSmithKline
    Grey was awarded global advertising duties on two GlaxoSmithKline brands: Panadol and Bausch & Lomb. Total billings are estimated at $150 million.
  • Northrop Grumman - mcgarrybowen
    Northrop Grumman tapped mcgarrybowen to handle creative and media chores on its $30 million advertising account. McCann Erickson Los Angeles previously handled the work.
  • EmblemHealth
    EmblemHealth launched a $15 million review of its branding and direct response advertising work. AAR Partners is handling the search. EmblemHealth has invited its incumbent agencies to participate in the review. Boston-based Hill Holliday has been working on the brand since 2006 and Seattle-based Hacker Group has handled direct response chores since 2001. A decision is expected by the end of the year.
  • Communispace - Mechanica
    Communispace hired Mechanica as its agency of record to develop and launch its new Web site. Billings were not disclosed.
  • Travelocity - Leo Burnett, Razorfish and Zenith Media
    Leo Burnett, Razorfish and Zenith Media were awarded branding, digital work and traditional media chores, respectively, on Travelocity's $70 million advertising account.
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